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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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May 15, 2019

Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about hyper-targeting the right audience across multiple devices within specific households by mapping existing voter data and ISP and cable data back to a specific address to make unidentifiable data addressable for political advertisers.

Rena also...


Apr 10, 2019

Sean Duggan, VP Advertising, Pandora has been in the audio ad business for 20 years and has worked with political campaigns for many cycles to help them understand the impact of an ad dollar spent reinforcing a candidate's audio brand.  Sean also reports on the recent AAPC conference and the continuing progress of those...


Sep 13, 2018

Sean Duggan, VP Advertising, Pandora shares insights about the use of audio political ads and how they are increasingly able to reach voters throughout the day especially with the explosion of audio-centric web-enabled devices and access in cars and on mobile devices.  Since 2012, Pandora has seen increasing demand from...


Jul 25, 2018

JC Medici, VP, PayClearly shines a light on the differences between political advertising strategies and consumer brand ad campaigns with an emphasis on how the political ad landscape has changed over the years particularly in state and local races.  He reminds us that estimates of dollars spent in the online political...


Apr 19, 2018

John Jamieson, SVP Strategic Sales, PayClearly has seen the opportunities to streamline and improve the media buying for political and advocacy campaigns.  In the past, buying local radio and television ads and direct mail were relatively easy enough to manage.  With the explosion of options to advertise online, on...