Adam Schaeffer, PhD, Director pf Research and Co-Founder, Evolving Strategies on predicting voter turnout, activating partisans, and finding out what messages could persuade swing voters.
Julien Newman, co-founder, Mayvin points out how hard it is to understand sarcasm and humor on social media, value of face to face encounters with campaign volunteers, and need to provide opportunities for bi-directional communication and not just email blasts and tv commercials.
Glenn Kessler, President, HCD Research on measuring sub-conscious reactions of voters, understanding what people say they feel as well as why, and figuring out what creative elements really work in an ad or speech.
David Hicks, Kids First Allen and Matt Felton, President, Datastory Consulting reveal how successful their efforts were to win a school bond election in Allen, Texas in large part because of a robust StoryMap that was created to explain the benefits and impact of passing the school bond.
StoryMap created using Esri software