Martyn Griffen and Christopher Arroyo, Technology Practice, Phone2Action predict we will see protests related to the proposed rule changes for net neutrality. We have entered the Age of Advocacy and Martyn and Chris reflect on how earlier protests to resist SOPA/PIPA in 2012 and to get net neutrality passed in 2015 might be indicators of how all the different stakeholders will have their voices heard in the age of President Trump.
Tara McGowan, Founder and CEO, Lockwood Strategy Lab was the digital director for the SuperPAC Priorities USA in 2016. She talks about lessons learned in their work to support Hillary Clinton for president, need to have a cross channel strategy to persuade and engage voters, value of Facebook to create relationships with constituents, and why future successful candidates will be digital natives regardless of age.
Sangeeth Peruri, Founder and CEO, VoterCircle talks about his own experience running for and winning a local school board seat by using a strategy of depending on friends and friends of friends to spread the word about his candidacy. Sang explains why tapping into trusted networks of friends is a multiplier for traditional activities and can be a guide to what type of campaign messaging is most effective.