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Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
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Now displaying: 2016

Welcome to DigitalPoliticsRadio.com the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out Facebook.com/digitalpoliticsradio.com.

Dec 13, 2016

Brent McGoldrick, CEO, Deep Root Analytics talks about the importance of understanding ticket-splitters and cross-over voters particularly disaffected Democrats in 2016.  He points out that polls and voting history are less important in predicting turnout than figuring out what people are concerned about and the best screens to find them on.  Brent also talks about the challenges of targeting cord-cutters and cord-shavers.

@DeepRootX

DeepRootAnalytics.com

Dec 12, 2016

Rena Shapiro, Vice President of Politics and Advocacy, BuzzFeed talks about earning the right to make a personal ask by a candidate or cause, how organizations like Emily's List thought outside the box to reach Millennials, and the science behind creating content that tells a compelling story and is shared often by a loyal audience.

@RenaShapiro

@BuzzFeedPol

BuzzFeed.com

BuzzFeed

Dec 4, 2016

Steven Alembik, Founder, SMA Communications reflects on what pollsters and focus groups missed in 2016 and who they neglected to talk to.  Steven points out how misleading voter information can be with an example of those who retire to Florida and register to vote are seen as first time voters when they could have been dependable voters their entire adult lives.

@SMAComm

SMA Communications

 SMA Communications

Nov 27, 2016

Sean Duggan VP Advertising Sales, Pandora on the explosive growth of political ad campaigns that ran on Pandora in 2016, how campaigns used sites like Pandora to reach multi-cultural voters, and the need to move more budget dollars from traditional media to digital ads that can be seen and heard on any screen at the right time.

@STDuggan

@PandoraMusic

Pandora

Pandora

Nov 23, 2016

Bergen Kenny, CEO, SpeakEasy Political has a self-serve model to help campaigns create direct mail and door hangers using time-tested templates.  Bergen reminds us that in the digital age, print pieces still have an important role to play and can be the last message seen before a voter makes up their mind about a candidate.

@SEPolitical

SpeakEasy Political

Nov 16, 2016

Jim Walsh, Co-Founder and CEO, DSPolitical on targeting voters as they are making decisions, what we know about late-deciders, whether newspaper endorsements matter, and similarities between the US 2016 election and the Brexit vote.

@DSPolitical

DSPolitical.com

Nov 2, 2016

Pete Martin, CEO, and Jeff Stern, Market Intelligence Lead, Votem talk about creating a secure and transparent voting platform that voters can access through mobile devices.  Using a network of trusted parties and country-appropriate authentication Votem is determined to address the needs of all voters especially Millennials who have high expectations for digital access and online voting.

@VotemPete

Votem.com

 

Oct 27, 2016

Michelle Niedziela, Scientific Director, HCD Neuroscience discusses the just released results from a study, with a sample of 500 across voter demographics, that was designed to uncover implicit biases to current political themes of sexism, racism and Islamophia.  Results of the implicit association tests and self-assessment psychological response tests reveal minimal gender stereotyping regardless of a voter's chosen candidate.  While all voters tested exhibited some form of racial bias, Trump supporters showed significantly more bias against African Americans.  We also talk about who negative ads most appeal to.

@HCDNeuroscience

HCD Neuroscience

 

Oct 20, 2016

Tom Shepard, Tom Shepard & Associates, shines light on how voters have changed over the last 30 years, value of yard signs for name recognition and persuasion, and moving from bumper stickers to Facebook to inform friends and connections about political passions and what it means for campaigns.

Tom Shepard & Associates

Oct 19, 2016

Brian Ross Adams, Trusted Messenger Marketing, points out the differences between social media activities and boots on the ground for GOTV including early voting, finding effective ways to connect with voters, and how negative ads might backfire when posted on social sites. 

@BrianRossAd

Trusted Messenger Marketing

Oct 10, 2016

Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.

@LaTimes

LATimes.com

Oct 2, 2016

Mike Madrid, Principal, GrassrootsLab talks about Hispanic generational differences, how we are becoming a multi-cultural society that requires new ways of thinking about voters, and characteristics of the Millennial generation that in large part is Hispanic.

@madrid_mike

GrassrootsLab.com

Sep 28, 2016

Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files.  This is a solution that shows the convergence of digital, broadcast tv, and cable for media buyers trying to reach voters.

@TargetSmart

D2MediaSales.com

Sep 25, 2016

Dr. John R. Patrick is an author, former vice president of internet technology at IBM and founding member of the World Wide Web Consortium started in 1994.  We talk about John's new book Election Attitude: How Internet Voting Leads to a Stronger Democracy and why there is such resistance to moving to online voting, the need for the political will to increase voter turnout, and how secure end-to-end online registration and voting solutions are being tested around the world to build stronger participatory democracies.

@JohnRPatrick

Election Attitude by John Patrick

Attitude LLC

Sep 21, 2016

Thad Kousser, professor and chair of the department of Political Science at the University of California San Diego provides some background about why there are 17 state-wide propositions on the November 2016 ballot in California, how confused voters decide on propositions, and best ways to persuade voters about controversial and technical initiatives.

@ThadKousser

CaliforniaChoices.org

Department of Political Science UCSD

Sep 18, 2016

Dave Morgan, President, Simulmedia reflects on changes over the last 20 years in how campaigns use paid and free media to raise money and get out the vote, the impact of the loss of local media, and collateral damage from negative ads.

@simulmedia

Simulmedia

Sep 14, 2016

Peter Daboll. CEO, Ace Metrix talks about the real impact of political ads particularly on Independent and Swayable voters, unintended consequences of negative ads, and reminds political strategists that more bad ads aren't the way to persuade voters.

@Ace_metrix

August Presidential Advertising Hit Parade

August Presidential Advertising Hit Parade Infographic

Ace Metrix

 

Sep 5, 2016

Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data. 

@CallFire

CallFire.com

 

Aug 24, 2016

Kevin Stewart, Managing Partner, State and Local Government, GIS Inc. on the ability of government agencies to handle the threat of an outbreak of the Zika virus and other vector-borne diseases, value of mobile devices to empower citizens to participate in the fight, and using location science and evidence based data to efficiently deploy resources.

@GISIncorporated

@Esri_health

GIS Inc.

Esri.com

Aug 18, 2016

Matt McMillan, CEO and Founder, BuzzMaker thinks all campaigns should be able to raise money online without paying steep fees to consultants to write the most effective email from the right source with the best subject line.  Their new Accelerate product gives Democratic state and local campaigns access to content and ideas that can be used to drive small dollar donations and free up time to build the list.

@WeAreBuzzmaker

BuzzMaker

Accelerate

Aug 10, 2016

Joel Sawyer, Account Executive, Campaign Grid shines the light on the pursuit of Republican and Democratic ticket splitters who might be convinced to look at other options that are outside their traditional party.

CampaignGrid.com

 

Aug 4, 2016

Shaun Dakin, Dakin Associates reveals his interest in Pokemon Go and points out how candidates and causes might reach out to people coming to Poke Stops to use this new application to inform and engage.  

@IsCool

Dakin Associates

Pokemon

Aug 3, 2016

Ben Tulchin, president, Tulchin Research conducted polling for the Bernie Sanders for President campaign and he shares insights about sampling Millennial and Independent voters, which voters are most likely to be persuaded, and capturing the sense of frustration to drive voter turnout by Democrats and Republicans.

@tulchinresearch

Tulchin Reseach

Jul 28, 2016

Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.

@LeeCDinDC

@GooglePolitics

@GoogleTrends

#GoogleTrends

Google.com/ads/elections

 

 

Google Elections

Jul 20, 2016

Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.

@ace_metrix

Ace Metrix

June Presidential Advertising Hit Parade

June Presidential Advertising Hit Parade Infographic

 

Ace Metrix

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