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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

Agency AdvisorsHCD Research

 

 

Dec 18, 2017

Steven Alembik, Founder, SMA Communications says that Twitter is the only real time actionable social media channel. He is excited about using tone analyzer algorithms to understand the emotional response of people to tweets and to help figure out what ads can best address those emotional hot buttons.  Steven also gives...


Dec 11, 2017

Matt Hedberg, political team leader, Semcasting talks about efficiently targeting voters across all of their screens and devices including computers, mobile devices, and connected televisions and using their location to tailor messages.  Using a Smart Zone concept, Semcasting is thinking about how to segment the online...


Dec 3, 2017

Jesse Barba is Vice President of the lobbying firm Cassidy & Associates, vice chairman of the Grassroots Professional Network and founder of EDGE--Electing a Democratic Generation.  We talk about what drives Millennial voters to support a candidate, the efforts that are underway to encourage Millennials to run for state...


Nov 27, 2017

Michelle Niedziela, PhD Scientific Director and Glenn Kessler, President HCD Research put a scientific eye to measuring the real impact of negative political ads.  Using traditional message testing and applied neuroscience tools, they are able to identify those voters most likely to have an authentic emotional reaction...


Nov 12, 2017

Thomas Peters, CEO and Founder, uCampaign sees the future and it is mobile apps for political and advocacy campaigns.  While web sites are still a basic necessity for campaigns, mobile apps can provide canvassing and lobbying tools that engage voters, reward them for sharing content, and allow targeting specific...