Info

Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
RSS Feed Subscribe in iTunes
2017
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May


Categories

All Episodes
Archives
Categories
Now displaying: 2017

Welcome to DigitalPoliticsRadio.com the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out Facebook.com/digitalpoliticsradio.com.

Apr 20, 2017

Martyn Griffen and Christopher Arroyo, Technology Practice, Phone2Action predict we will see protests related to the proposed rule changes for net neutrality.  We have entered the Age of Advocacy and Martyn and Chris reflect on how earlier protests to resist SOPA/PIPA in 2012 and to get net neutrality passed in 2015 might be indicators of how all the different stakeholders will have their voices heard in the age of President Trump.

@Phone2Action

Phone2Action.com

 

Phone2Action

 

Apr 12, 2017

Tara McGowan, Founder and CEO, Lockwood Strategy Lab was the digital director for the SuperPAC Priorities USA in 2016.  She talks about lessons learned in their work to support Hillary Clinton for president, need to have a cross channel strategy to persuade and engage voters, value of Facebook to create relationships with constituents, and why future successful candidates will be digital natives regardless of age.

@taraemcg

Lockwood Strategy Lab

Tara McGowan

 

Apr 4, 2017

Sangeeth Peruri, Founder and CEO, VoterCircle talks about his own experience running for and winning a local school board seat by using a strategy of depending on friends and friends of friends to spread the word about his candidacy.  Sang explains why tapping into trusted networks of friends is a multiplier for traditional activities and can be a guide to what type of campaign messaging is most effective.

@VoterCircle

VoterCircle

Mar 27, 2017

Reporter Kate Kaye chats with Keegan Goudiss, partner at Revolution Messaging and Director of Digital Advertising for Bernie Sanders 2016. He shares some memories from the campaign and discusses why he thinks Democrats should focus more on digital. He specifically wants campaigns to consider looking beyond click-throughs, donations and sign-ups to measuring the impact of their ads on goals such as persuading voters.

@Goudiss

@RevMsg

@LowBrowKate

Revolution Messaging

Mar 22, 2017

Ysiad Ferreiras is the Director of Sales and Marketing at Hustle, an innovative app based solution that allows campaigns to use text messaging to increase dollars raised, attendance at events and votes.  I talked with Ysiad at the recent American Associations of Political Consultants annual Pollies event where Hustle had a booth across the aisle from the USPS booth.  We talk about who seems most likely to respond to text messaging--it may not be who you think.

@Hustle_App

@TheAAPC

#2017Pollies

Hustle.life

Mar 12, 2017

Cindy Demsey, Chair, Cuyahoga Democratic Women's Caucus talks about the upcoming event being held on April 15 in Cleveland, OH to look at challenges faced by women candidates, lessons learned from the Hillary for President campaign, encouraging more women to run for public office, and addressing overt and implicit bias against women in powerful positions.  Cindy is excited about the new interest women are showing to run for office and the determination women are showing to have their voices heard.

@CuyahogaDWC

Cuyahoga Democratic Women's Caucus

Mar 8, 2017

Joe Rothstein, political consultant and author of The Latina President...and the Conspiracy to Destroy Her talks about women who run for public office, building trust between candidates and voters, and how Trump might impact Hispanic voter registration.  With more than 30 years experience working with campaigns, Joe has written a provocative political mystery that also sheds light on the behind the scenes world of campaign intrigue.

The Latina President

Mar 1, 2017

Chris Turner, CEO, Stampede Consulting reflects on lessons learned in 2016, significance of the Trump rallies which turned out to be a leading indicator of voter sentiment, and the importance of taking good care of the canvassers who are the human face of a campaign.  We also chuckle over the fact that no-propensity voters are now on the list and will be receiving candidate messages and appeals for donations.  Chris reminds Democrats that they have a lead in persuading voters as Republicans generally don't start thinking about building relationships with voters until later in the cycle.

@StampedeVictory

Stampede Consulting

Feb 23, 2017

Reporter Kate Kaye talks to Dan Backer, general counsel and treasurer of Great America PAC, one of the larger super PACs that supported President Trump in 2016. They say they have built a list of at least 3 million active supporters. Great America PAC has used atypical approaches like running 1-800 tv ads to find those low propensity unlikely voters who Trump inspired to become politically engaged. They’ve spent around $200,000 so far in February alone. One goal is to encourage people to contact their senators in support of Trump’s nominees and initiatives like repealing Obamacare and building a border wall and Backer has been running ad tests to see what works most efficiently.

Trump PAC Keeps Spending to Push Supporters to Call Senators

@GreatAmericaPAC

@LowBrowKate

Great America PAC

Feb 16, 2017

Michael Turk, President, Opinion Mover Strategies, talks about how activists are becoming more sophisticated, how grassroots movements can be proxies for wealthy interests, and how the Twitter news cycle requires Trump contingency plans.

@MichaelTurk

Opinion Mover Strategies

 

Feb 8, 2017

Jeb Ory, CEO and Co-Founder, Phone2Action reminds us that people have always protested in the town square but now everyone has a megaphone.  We talk about how movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.

@jebory

@Phone2Action

Phone2Action

 

Feb 1, 2017

Kate Kaye, reporter for Advertising Age, chats with Carol Davidsen, VP of political technology at Comscore, about how political campaigns and organizations used TV data and analytics to inform their TV buys in 2016, and explains the difference between addressable advertising and other types of data-informed media buying.

@lowbrowkate

@comscore

Comscore.com

AdAge.com

Jan 22, 2017

Rob Shenk, Senior Vice President for Visitor Engagement, Mount Vernon, home of our first president George Washington, talks about how our founding fathers would have used social media, the impact of the Broadway hit Hamilton on interest in colonial history, and the ways in which Mount Vernon is creating immersive, interactive experiences for live and virtual visitors. 

@MountVernon

MountVernon.org/apps

Mountvernon.org/campaign2016

Mountvernon.org/constitutionvideo

MountVernon.org

 

 

Jan 15, 2017

Andy Hasselwander, Senior Vice President Products and Research, Latinum Network says that Millennial voters are just as diverse as the general population.  His analysis of voting patterns in 2016 revealed that density of population was a strong indicator of voter sentiment and that anger more than fear drove people to the polls.  He also cautions about the growing tension between cultural openness and cultural isolation within our society.

@LatinumNetwork

Latinum Network

 

 

Jan 11, 2017

Kip Cassino, Executive Vice President, Borrell Associates shares details about total ad spend on broadcast television, cable, digital and traditional media in 2016 presidential, state and local races.  No surprise that digital has increased eightfold from 1.7% of 2012 budgets to 14.4% in 2016. 

Kip suggests that trends point to the accelerating move from mass to targeted communications and that the future looks grim for television ads as more money moves to social media and online programmatic ad buying.  Mobile ads will be the real story in 2018.   

@BorrellAssoc

Find the report summary and details at Borrell Associates

 

 

Jan 3, 2017

Kate Kaye Data and Analytics Reporter for Advertising Age delves into the behind the scene story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout.  Was density of population as important as ethnicity in predicting voter sentiment?  Add to the mix charisma, name recognition and earned media and the next thing you know we have President-elect Donald Trump. 

@lowbrowkate

@AdAge

@DeepRootX

@GilesParscale

@CamAnalytica

Trump Camp's Inexperience Advertising Age Story by Kate Kaye

1