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Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
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Now displaying: Category: big data

Welcome to DigitalPoliticsRadio.com the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out Facebook.com/digitalpoliticsradio.com.

Jan 3, 2017

Kate Kaye Data and Analytics Reporter for Advertising Age delves into the behind the scene story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout.  Was density of population as important as ethnicity in predicting voter sentiment?  Add to the mix charisma, name recognition and earned media and the next thing you know we have President-elect Donald Trump. 

@lowbrowkate

@AdAge

@DeepRootX

@GilesParscale

@CamAnalytica

Trump Camp's Inexperience Advertising Age Story by Kate Kaye

Dec 13, 2016

Brent McGoldrick, CEO, Deep Root Analytics talks about the importance of understanding ticket-splitters and cross-over voters particularly disaffected Democrats in 2016.  He points out that polls and voting history are less important in predicting turnout than figuring out what people are concerned about and the best screens to find them on.  Brent also talks about the challenges of targeting cord-cutters and cord-shavers.

@DeepRootX

DeepRootAnalytics.com

Dec 12, 2016

Rena Shapiro, Vice President of Politics and Advocacy, BuzzFeed talks about earning the right to make a personal ask by a candidate or cause, how organizations like Emily's List thought outside the box to reach Millennials, and the science behind creating content that tells a compelling story and is shared often by a loyal audience.

@RenaShapiro

@BuzzFeedPol

BuzzFeed.com

BuzzFeed

Aug 10, 2016

Joel Sawyer, Account Executive, Campaign Grid shines the light on the pursuit of Republican and Democratic ticket splitters who might be convinced to look at other options that are outside their traditional party.

CampaignGrid.com

 

Jul 10, 2016

Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions.  Enabling advocates to identify potential champions, this is a useful tool for professional lobbyists, associations, and those interested in grassroots mobilization.

@QuorumAnalytics

Quorum.us

May 23, 2016

Chris Wilson, Partner and CEO, Wilson Perkins Allen Opinion Research and former Ted Cruz for President 2016 campaign director of research and analytics shares stories about how the campaign used big data and local insights to raise money, persuade voters and turn out the vote.

@WilsonWPA

@WPAResearch

Wilson Perkins Allen Opinion Research

Related Washington Post Article: Cruz campaign credits psychological data and analytics for its rising success

Oct 29, 2015

Josh Cohen, Chairman, OSDI, Mark Snyder, Director of Communications, Equality Federation, and Shai Sachs, Innovation Platform Director, NGP VAN each provide their own perspective about the value of open standards for improving the voter and volunteer experience, implementation commitments from companies working with  Progressive campaigns to use the OSDI API and data structures, and creating an infrastructure that easily adjusts to mobile devices.

@opensupporter

@joshco

@EqualityFed

@NGPVAN

Open Supporter Data Interface -OSDI

Equality Federation

NGP VAN

 

 

Aug 12, 2015

Brent McGoldrick, CEO, Deep Root Analytics explains how data from set-top boxes and smart televisions is being used to improve efficiency of television media buys for political campaigns and the drives home the value of testing video ads online before an expensive tv buy.

@BrentMcGoldrick

@DeepRootX

Deep Root Analytics

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