Rena Shapiro, VP Politics and Advocacy, BuzzFeed explains the innovations that BuzzFeed offers to allow political campaigns to target voters with content that is engaging, shareable, and available as well on Snapchat, Instagram, Facebook and other social media.
Joe Camacho, Chief Marketing Officer, SABIO Mobile on why mobile ads are the most cost effective way to reach Millennials and Hispanics, why political consultants are slow to use new ad formats, and types of mobile ad units and calls to action that work for candidates.
Somerlyn Cothran, Cothran Development Strategies and founder and president, National Association of Political Fundraisers talks about the rise of small donors, techniques for fundraising, and setting professional standards for political fundraisers.
Alexander Edwards, President, Strategic Vision reveals details from recent research about car buying habits of Republicans and Democrats and how it can inform targeting voters, trying to figure out what motivates Independent and cross-over voters, and the future of party affiliation.
Patti Russo, Executive Director, Women's Campaign School at Yale University suggests that men and women generally decide to run for very different reasons, overcoming the fundraising challenges women face, and seeing the trend of younger women running for public office.