Jan 8, 2018
Joe Corbe, Founder, 1631 Digital emphasizes the need to look beyond traditional definitions of the loyal base and to use online micro-targeting to engage and mobilize a broader audience. Particularly relevant in 2018 will be targeting political and advocacy video ads on mobile devices to reach voters when and...
Oct 17, 2017
Gary Sherwood, VP Client Solutions-Politics and Advocacy, Resonate zeroes in on changing media habits of voters 18-49 and emphasizes the need to find the sweet spot for targeting niche audiences with tailored content on the right screen. We also talk about the self-serve model, low barrier to entry and other factors...
Nov 27, 2016
Sean Duggan VP Advertising Sales, Pandora on the explosive growth of political ad campaigns that ran on Pandora in 2016, how campaigns used sites like Pandora to reach multi-cultural voters, and the need to move more budget dollars from traditional media to digital ads that can be seen and heard on any screen at the...
Oct 10, 2016
Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.
Jul 28, 2016
Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.