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Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
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Now displaying: Category: online political ads

Welcome to DigitalPoliticsRadio.com the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out Facebook.com/digitalpoliticsradio.com.

Nov 27, 2016

Sean Duggan VP Advertising Sales, Pandora on the explosive growth of political ad campaigns that ran on Pandora in 2016, how campaigns used sites like Pandora to reach multi-cultural voters, and the need to move more budget dollars from traditional media to digital ads that can be seen and heard on any screen at the right time.

@STDuggan

@PandoraMusic

Pandora

Pandora

Oct 10, 2016

Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.

@LaTimes

LATimes.com

Jul 28, 2016

Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.

@LeeCDinDC

@GooglePolitics

@GoogleTrends

#GoogleTrends

Google.com/ads/elections

 

 

Google Elections

May 11, 2016

Ray Kingman, CEO and Founder, Semcasting talks about taking the direct mail model to the next level using IP and location targeting to address voters on any device, the challenge of finding disenfranchised voters, and how down ballot races can use online targeting to reach segments of voters not watching broadcast television.

@Semcasting

Semcasting

Apr 24, 2016

Jed Dederick, Regional Vice President of Business Development, The Trade Desk on the opportunities to use programmatic ad buying for hyper-local voter targeting across all media platforms, supporting the goal of fewer but better political ads, and getting an accurate picture of how voters consume media.

@TheTradeDeskInc

The Trade Desk

Mar 28, 2016

Rena Shapiro, VP Politics and Advocacy, BuzzFeed explains the innovations that BuzzFeed offers to allow political campaigns to target voters with content that is engaging, shareable, and available as well on Snapchat, Instagram, Facebook and other social media.

@RenaShapiro

@BuzzFeedPol

BuzzFeed

 

Feb 23, 2016

Tom Norris, owner, 406 Enterprises with best practices for using mobile apps and mobile ads for reaching and interacting with voters including insights about the value of geo-targeting mobile ads to increase engagement.

 

406 Enterprises

Sep 4, 2015

Digital pioneer Nicco Mele, Senior Vice President and Deputy Publisher, The Los Angeles Times reports on newspaper readers, value of online ads for persuasion and reflects on how campaigns have changed since his days working as the webmaster of the Howard Dean 2004 presidential campaign.

@nicco

LATimes.com

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