Josh Cohen and Brad Bauman co-founders, The Pastorum Group reflect on expectations for authenticity from political candidates, reach/frequency of political ads across multiple screens, and using Snapchat and other social tools to turn supporters into ambassadors.
Trace Anderson and Bob Vaillancourt, co-founders CFB Strategies talk about need for campaigns to have strong infrastructure to manage and integrate all data and their work with #CruzCrowd to encourage and reward small dollar bundling and peer-to-peer sharing of campaign messages.
Tom Norris, owner, 406 Enterprises with best practices for using mobile apps and mobile ads for reaching and interacting with voters including insights about the value of geo-targeting mobile ads to increase engagement.
Mike Moschella, Founder and CEO, Organizing Center, talks about the changing landscape of political and advocacy campaigns where television ads are not as effective and voters expect to interact with a campaign, no gate-keepers empower voters to share and engage, and moving from organizing to building leadership.
Bill Hillsman, Founder, North Woods Advertising on his experience working with candidates like Jesse Ventura, how difficult it is to find and persuade Independent voters, the new ways voters are able to express their anger, who is supporting Trump or Sanders, and concerns about click fraud and online ads.
Todd Schuble, Owner/CEO, The Locative on using geographic data about voters to improve understanding about population trends, media markets, density, and changes over time. Also challenges faced by local governments to make infrastructure data available and finding funds to support analysis in such cases as lead contamination in Flint Michigan.
John Balduzzi, president, The Balduzzi Group on the value of direct mail for down ballot races, need to use authentic images in tv ads and mailers, and insider's reaction to the Ted Cruz "voter violation" controversial direct mail piece sent out in Iowa.