Michelle Niedziela, Scientific Director, HCD Neuroscience discusses the just released results from a study, with a sample of 500 across voter demographics, that was designed to uncover implicit biases to current political themes of sexism, racism and Islamophia. Results of the implicit association tests and self-assessment psychological response tests reveal minimal gender stereotyping regardless of a voter's chosen candidate. While all voters tested exhibited some form of racial bias, Trump supporters showed significantly more bias against African Americans. We also talk about who negative ads most appeal to.
Tom Shepard, Tom Shepard & Associates, shines light on how voters have changed over the last 30 years, value of yard signs for name recognition and persuasion, and moving from bumper stickers to Facebook to inform friends and connections about political passions and what it means for campaigns.
Brian Ross Adams, Trusted Messenger Marketing, points out the differences between social media activities and boots on the ground for GOTV including early voting, finding effective ways to connect with voters, and how negative ads might backfire when posted on social sites.
Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.
Mike Madrid, Principal, GrassrootsLab talks about Hispanic generational differences, how we are becoming a multi-cultural society that requires new ways of thinking about voters, and characteristics of the Millennial generation that in large part is Hispanic.