Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.
Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.
Eric Klasson, CEO, Snaptrends is interested in who is driving social conversations and where they are located in order to help candidates listen to social media within a small geographic area like a convention center or wide area like a state.
Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions. Enabling advocates to identify potential champions, this is a useful tool for professional lobbyists, associations, and those interested in grassroots mobilization.
Jeanette Russell, Marketing Director, Attentive.ly points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.
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