Tom Shepard, Tom Shepard & Associates, shines light on how voters have changed over the last 30 years, value of yard signs for name recognition and persuasion, and moving from bumper stickers to Facebook to inform friends and connections about political passions and what it means for campaigns.
Brian Ross Adams, Trusted Messenger Marketing, points out the differences between social media activities and boots on the ground for GOTV including early voting, finding effective ways to connect with voters, and how negative ads might backfire when posted on social sites.
Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.
Mike Madrid, Principal, GrassrootsLab talks about Hispanic generational differences, how we are becoming a multi-cultural society that requires new ways of thinking about voters, and characteristics of the Millennial generation that in large part is Hispanic.
Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files. This is a solution that shows the convergence of digital, broadcast tv, and cable for media buyers trying to reach voters.
Dr. John R. Patrick is an author, former vice president of internet technology at IBM and founding member of the World Wide Web Consortium started in 1994. We talk about John's new book Election Attitude: How Internet Voting Leads to a Stronger Democracy and why there is such resistance to moving to online voting, the need for the political will to increase voter turnout, and how secure end-to-end online registration and voting solutions are being tested around the world to build stronger participatory democracies.
Thad Kousser, professor and chair of the department of Political Science at the University of California San Diego provides some background about why there are 17 state-wide propositions on the November 2016 ballot in California, how confused voters decide on propositions, and best ways to persuade voters about controversial and technical initiatives.
Dave Morgan, President, Simulmedia reflects on changes over the last 20 years in how campaigns use paid and free media to raise money and get out the vote, the impact of the loss of local media, and collateral damage from negative ads.
Peter Daboll. CEO, Ace Metrix talks about the real impact of political ads particularly on Independent and Swayable voters, unintended consequences of negative ads, and reminds political strategists that more bad ads aren't the way to persuade voters.
Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data.
Kevin Stewart, Managing Partner, State and Local Government, GIS Inc. on the ability of government agencies to handle the threat of an outbreak of the Zika virus and other vector-borne diseases, value of mobile devices to empower citizens to participate in the fight, and using location science and evidence based data to efficiently deploy resources.
Matt McMillan, CEO and Founder, BuzzMaker thinks all campaigns should be able to raise money online without paying steep fees to consultants to write the most effective email from the right source with the best subject line. Their new Accelerate product gives Democratic state and local campaigns access to content and ideas that can be used to drive small dollar donations and free up time to build the list.
Joel Sawyer, Account Executive, Campaign Grid shines the light on the pursuit of Republican and Democratic ticket splitters who might be convinced to look at other options that are outside their traditional party.
Shaun Dakin, Dakin Associates reveals his interest in Pokemon Go and points out how candidates and causes might reach out to people coming to Poke Stops to use this new application to inform and engage.
Ben Tulchin, president, Tulchin Research conducted polling for the Bernie Sanders for President campaign and he shares insights about sampling Millennial and Independent voters, which voters are most likely to be persuaded, and capturing the sense of frustration to drive voter turnout by Democrats and Republicans.
Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.
Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.
Eric Klasson, CEO, Snaptrends is interested in who is driving social conversations and where they are located in order to help candidates listen to social media within a small geographic area like a convention center or wide area like a state.
Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions. Enabling advocates to identify potential champions, this is a useful tool for professional lobbyists, associations, and those interested in grassroots mobilization.
Jeanette Russell, Marketing Director, Attentive.ly points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.
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Liam Speden, COO, Organizer.com on the use of mobile devices for field organizing, best practices for field surveys, and using real time field data to monitor sentiment and validate polls.
Penny Wing, CEO and Founder, Brojure talks about her San Diego based start-up that is offering easy to use tools to create micro-sites to present a campaign narrative in words, sound, images and video and provide easy to share engaging content to an interested community.
Kelley Moran, Moran & Associates talks about using sound chips on direct mail pieces for candidates and causes to reinforce the message and provide something that can be targeted to specific audiences and shared with friends and family.
Tom Norris, president, 406 Enterprises on the value of celebrity endorsements, motivating the loyal base, and persuading "soft" Democrats and Republicans, swing and independent voters.
Seth Bannon, founder and CEO, Amicus talks about using digital tools to accomplish traditional organizing objectives by encouraging peer to peer communication. With both a postcard and phone bank solution, Seth sees smarter ways to attract and engage volunteers.