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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Jan 16, 2018

Chazz Clevinger, CEO, One Click Politics, on how mobile apps and devices have changed the world of advocacy and political campaigns, field strategies for polling and mobilization across all screens, creating online engagement options with simple user interfaces that encourage sharing and uploading of images, and ways of...


Jan 8, 2018

Joe Corbe, Founder, 1631 Digital emphasizes the need to look beyond traditional definitions of the loyal base and to use online micro-targeting to engage and mobilize a broader audience.  Particularly relevant in 2018 will be targeting political and advocacy video ads on mobile devices to reach voters when and...


Dec 18, 2017

Steven Alembik, Founder, SMA Communications says that Twitter is the only real time actionable social media channel. He is excited about using tone analyzer algorithms to understand the emotional response of people to tweets and to help figure out what ads can best address those emotional hot buttons.  Steven also gives...


Dec 11, 2017

Matt Hedberg, political team leader, Semcasting talks about efficiently targeting voters across all of their screens and devices including computers, mobile devices, and connected televisions and using their location to tailor messages.  Using a Smart Zone concept, Semcasting is thinking about how to segment the online...


Dec 3, 2017

Jesse Barba is Vice President of the lobbying firm Cassidy & Associates, vice chairman of the Grassroots Professional Network and founder of EDGE--Electing a Democratic Generation.  We talk about what drives Millennial voters to support a candidate, the efforts that are underway to encourage Millennials to run for state...