Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
RSS Feed Subscribe in iTunes



All Episodes
Now displaying: Page 1

Welcome to the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out

Oct 20, 2016

Tom Shepard, Tom Shepard & Associates, shines light on how voters have changed over the last 30 years, value of yard signs for name recognition and persuasion, and moving from bumper stickers to Facebook to inform friends and connections about political passions and what it means for campaigns.

Tom Shepard & Associates

Oct 19, 2016

Brian Ross Adams, Trusted Messenger Marketing, points out the differences between social media activities and boots on the ground for GOTV including early voting, finding effective ways to connect with voters, and how negative ads might backfire when posted on social sites. 


Trusted Messenger Marketing

Oct 10, 2016

Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.


Oct 2, 2016

Mike Madrid, Principal, GrassrootsLab talks about Hispanic generational differences, how we are becoming a multi-cultural society that requires new ways of thinking about voters, and characteristics of the Millennial generation that in large part is Hispanic.


Sep 28, 2016

Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files.  This is a solution that shows the convergence of digital, broadcast tv, and cable for media buyers trying to reach voters.


Sep 25, 2016

Dr. John R. Patrick is an author, former vice president of internet technology at IBM and founding member of the World Wide Web Consortium started in 1994.  We talk about John's new book Election Attitude: How Internet Voting Leads to a Stronger Democracy and why there is such resistance to moving to online voting, the need for the political will to increase voter turnout, and how secure end-to-end online registration and voting solutions are being tested around the world to build stronger participatory democracies.


Election Attitude by John Patrick

Attitude LLC

Sep 21, 2016

Thad Kousser, professor and chair of the department of Political Science at the University of California San Diego provides some background about why there are 17 state-wide propositions on the November 2016 ballot in California, how confused voters decide on propositions, and best ways to persuade voters about controversial and technical initiatives.


Department of Political Science UCSD

Sep 18, 2016

Dave Morgan, President, Simulmedia reflects on changes over the last 20 years in how campaigns use paid and free media to raise money and get out the vote, the impact of the loss of local media, and collateral damage from negative ads.



Sep 14, 2016

Peter Daboll. CEO, Ace Metrix talks about the real impact of political ads particularly on Independent and Swayable voters, unintended consequences of negative ads, and reminds political strategists that more bad ads aren't the way to persuade voters.


August Presidential Advertising Hit Parade

August Presidential Advertising Hit Parade Infographic

Ace Metrix


Sep 5, 2016

Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data. 



Aug 24, 2016

Kevin Stewart, Managing Partner, State and Local Government, GIS Inc. on the ability of government agencies to handle the threat of an outbreak of the Zika virus and other vector-borne diseases, value of mobile devices to empower citizens to participate in the fight, and using location science and evidence based data to efficiently deploy resources.



GIS Inc.

Aug 18, 2016

Matt McMillan, CEO and Founder, BuzzMaker thinks all campaigns should be able to raise money online without paying steep fees to consultants to write the most effective email from the right source with the best subject line.  Their new Accelerate product gives Democratic state and local campaigns access to content and ideas that can be used to drive small dollar donations and free up time to build the list.




Aug 10, 2016

Joel Sawyer, Account Executive, Campaign Grid shines the light on the pursuit of Republican and Democratic ticket splitters who might be convinced to look at other options that are outside their traditional party.


Aug 4, 2016

Shaun Dakin, Dakin Associates reveals his interest in Pokemon Go and points out how candidates and causes might reach out to people coming to Poke Stops to use this new application to inform and engage.  


Dakin Associates


Aug 3, 2016

Ben Tulchin, president, Tulchin Research conducted polling for the Bernie Sanders for President campaign and he shares insights about sampling Millennial and Independent voters, which voters are most likely to be persuaded, and capturing the sense of frustration to drive voter turnout by Democrats and Republicans.


Tulchin Reseach

Jul 28, 2016

Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.







Google Elections

Jul 20, 2016

Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.


Ace Metrix

June Presidential Advertising Hit Parade

June Presidential Advertising Hit Parade Infographic


Ace Metrix

Jul 17, 2016

Eric Klasson, CEO, Snaptrends is interested in who is driving social conversations and where they are located in order to help candidates listen to social media within a small geographic area like a convention center or wide area like a state.





Jul 10, 2016

Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions.  Enabling advocates to identify potential champions, this is a useful tool for professional lobbyists, associations, and those interested in grassroots mobilization.


Jul 6, 2016


Jeanette Russell, Marketing Director, points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.


Get the guide Your People Are Talking. Are You Listening?

Jun 27, 2016

Liam Speden, COO, on the use of mobile devices for field organizing, best practices for field surveys, and using real time field data to monitor sentiment and validate polls.


Jun 22, 2016

Penny Wing, CEO and Founder, Brojure talks about her San Diego based start-up that is offering easy to use tools to create micro-sites to present a campaign narrative in words, sound, images and video and provide easy to share engaging content to an interested community.



Jun 16, 2016

Kelley Moran, Moran & Associates talks about using sound chips on direct mail pieces for candidates and causes to reinforce the message and provide something that can be targeted to specific audiences and shared with friends and family.

COPS Voter Guide


Jun 9, 2016

Tom Norris, president, 406 Enterprises on the value of celebrity endorsements, motivating the loyal base, and persuading "soft" Democrats and Republicans, swing and independent voters.

406 Enterprises

May 29, 2016

Seth Bannon, founder and CEO, Amicus talks about using digital tools to accomplish traditional organizing objectives by encouraging peer to peer communication.  With both a postcard and phone bank solution, Seth sees smarter ways to attract and engage volunteers.




1 2 3 4 Next »