Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.
Eric Klasson, CEO, Snaptrends is interested in who is driving social conversations and where they are located in order to help candidates listen to social media within a small geographic area like a convention center or wide area like a state.
Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions. Enabling advocates to identify potential champions, this is a useful tool for professional lobbyists, associations, and those interested in grassroots mobilization.
Jeanette Russell, Marketing Director, Attentive.ly points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.
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Liam Speden, COO, Organizer.com on the use of mobile devices for field organizing, best practices for field surveys, and using real time field data to monitor sentiment and validate polls.
Penny Wing, CEO and Founder, Brojure talks about her San Diego based start-up that is offering easy to use tools to create micro-sites to present a campaign narrative in words, sound, images and video and provide easy to share engaging content to an interested community.
Kelley Moran, Moran & Associates talks about using sound chips on direct mail pieces for candidates and causes to reinforce the message and provide something that can be targeted to specific audiences and shared with friends and family.
Tom Norris, president, 406 Enterprises on the value of celebrity endorsements, motivating the loyal base, and persuading "soft" Democrats and Republicans, swing and independent voters.
Seth Bannon, founder and CEO, Amicus talks about using digital tools to accomplish traditional organizing objectives by encouraging peer to peer communication. With both a postcard and phone bank solution, Seth sees smarter ways to attract and engage volunteers.
Chris Wilson, Partner and CEO, Wilson Perkins Allen Opinion Research and former Ted Cruz for President 2016 campaign director of research and analytics shares stories about how the campaign used big data and local insights to raise money, persuade voters and turn out the vote.
Sam Lozier, Client Services Team Lead, Revolution Messaging addresses concerns about abuses by the Trump campaign which is sending unsolicited text messages and how the FCC has tightened the rules about opt-in texting. Sam also talks about ways to get permission to send campaign text messages for mobilization and fundraising to voters who have shown a willingness to be engaged with a campaign or cause.
Ray Kingman, CEO and Founder, Semcasting talks about taking the direct mail model to the next level using IP and location targeting to address voters on any device, the challenge of finding disenfranchised voters, and how down ballot races can use online targeting to reach segments of voters not watching broadcast television.
Colin Delany, founder, ePolitics on the evolution not revolution in the world of political online fundraising, reducing the barriers to action for voters, and organizing online to put pressure on convention delegates.
Jed Dederick, Regional Vice President of Business Development, The Trade Desk on the opportunities to use programmatic ad buying for hyper-local voter targeting across all media platforms, supporting the goal of fewer but better political ads, and getting an accurate picture of how voters consume media.
Patrick Ruffini, Partner and Co-Founder, Echelon Insights and previous director of digital strategies for the RNC on creating the impression of a groundswell on Twitter and methods to reveal phony networks of supporters with examples from the Trump campaign.
John Nienstedt, President, Competitive Edge Research & Communication on the relevance of the California primary, whether angry people are more likely to vote than happy folks, how the presidential competition will impact down ballot races, and polling Asian, Hispanic and Millennial voters means looking carefully at all the sub-groups that make up these categories of voters.
Kerry Nelson, Data Integrity Manager, Liberal Party of Canada on challenges to fundraising in emerging democracies, why peer-to-peer is the most trusted form of communication in places where mass media is suspect and building strong team organizers to mobilize neighbors to get out to vote.
Melinda Gipson, Political Advisor, SABIO Mobile on using mobile ads to target voters by location and demographics as well as behavioral characteristics and the apps that they have on their phone.
Rena Shapiro, VP Politics and Advocacy, BuzzFeed explains the innovations that BuzzFeed offers to allow political campaigns to target voters with content that is engaging, shareable, and available as well on Snapchat, Instagram, Facebook and other social media.
Joe Camacho, Chief Marketing Officer, SABIO Mobile on why mobile ads are the most cost effective way to reach Millennials and Hispanics, why political consultants are slow to use new ad formats, and types of mobile ad units and calls to action that work for candidates.
Somerlyn Cothran, Cothran Development Strategies and founder and president, National Association of Political Fundraisers talks about the rise of small donors, techniques for fundraising, and setting professional standards for political fundraisers.
Alexander Edwards, President, Strategic Vision reveals details from recent research about car buying habits of Republicans and Democrats and how it can inform targeting voters, trying to figure out what motivates Independent and cross-over voters, and the future of party affiliation.
Patti Russo, Executive Director, Women's Campaign School at Yale University suggests that men and women generally decide to run for very different reasons, overcoming the fundraising challenges women face, and seeing the trend of younger women running for public office.
Josh Cohen and Brad Bauman co-founders, The Pastorum Group reflect on expectations for authenticity from political candidates, reach/frequency of political ads across multiple screens, and using Snapchat and other social tools to turn supporters into ambassadors.
Trace Anderson and Bob Vaillancourt, co-founders CFB Strategies talk about need for campaigns to have strong infrastructure to manage and integrate all data and their work with #CruzCrowd to encourage and reward small dollar bundling and peer-to-peer sharing of campaign messages.