Matt McMillan, CEO and Founder, BuzzMaker thinks all campaigns should be able to raise money online without paying steep fees to consultants to write the most effective email from the right source with the best subject line. Their new Accelerate product gives Democratic state and local campaigns access to content and ideas that can be used to drive small dollar donations and free up time to build the list.
Colin Delany, founder, ePolitics on the evolution not revolution in the world of political online fundraising, reducing the barriers to action for voters, and organizing online to put pressure on convention delegates.
Somerlyn Cothran, Cothran Development Strategies and founder and president, National Association of Political Fundraisers talks about the rise of small donors, techniques for fundraising, and setting professional standards for political fundraisers.
Trace Anderson and Bob Vaillancourt, co-founders CFB Strategies talk about need for campaigns to have strong infrastructure to manage and integrate all data and their work with #CruzCrowd to encourage and reward small dollar bundling and peer-to-peer sharing of campaign messages.
Kevin Lee, CEO, We-Care.com and inventor of Sweeps4aCause.com a philanthropic sweepstakes concept to engage customers with an appeal to their selfish and altruistic sides in order to support non-profits and harvest contact information.
Brad Marston, Co-Founder and Partner, Four Tier Strategies talks about creating smart user aware web sites that engage voters in a personalized way, working with Matt Lynch and JD Winteregg in Ohio 2016 Congressional races, need to micro-target fundraising emails to maximize impact and value of NationBuilder data tools.
Colin Delany, founder, ePolitics on Bernie Sanders' support from small donors, building a donor list, and value of social media followers for fundraising.
Shaun Dakin, Dakin Associates on whether the Twitter partnership with Square will bring in new donors for political campaigns as voters watch events in real time.
Michael Beach, Co-Founder, Targeted Victory discusses the value of large and small donors, constant need for list building, new technologies that are helping a candidate bring the right message to the right audience and the move to buying tv ads in smarter ways.
Andrew Tavani, Vice President National Sales, Aristotle talks about the move to crowd-funding campaigns, need for opt-in permissin to use mobile numbers, and encouraging integration of voter data to improve targeting, field operations and media buys.