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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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May 22, 2017

Melinda Gipson, Account Executive, Sabio Mobile brings us up to date on mobile technology that takes advantage of the gyroscope and GPS features in order to engage viewers.  She also talks about innovative ways to target political ads based on customized weather, time or location for an immediate call to action.  The...


Mar 22, 2017

Ysiad Ferreiras is the Director of Sales and Marketing at Hustle, an innovative app based solution that allows campaigns to use text messaging to increase dollars raised, attendance at events and votes.  I talked with Ysiad at the recent American Associations of Political Consultants annual Pollies event where Hustle...


Sep 5, 2016

Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data. 


May 16, 2016

Sam Lozier, Client Services Team Lead, Revolution Messaging addresses concerns about abuses by the Trump campaign which is sending unsolicited text messages and how the FCC has tightened the rules about opt-in texting.  Sam also talks about ways to get permission to send campaign text messages for mobilization and...


Apr 4, 2016

Melinda Gipson, Political Advisor, SABIO Mobile on using mobile ads to target voters by location and demographics as well as behavioral characteristics and the apps that they have on their phone.

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