Aug 20, 2017
Sheela Sequeira, marketing, CallHub.io talks about how political telephony advances are changing the nature of phone banks. Using voice, text and email, candidates and causes are able to build relationships with supporters while getting analytics that can guide when and how to best reach out. Headquartered in Bangalore...
Jul 31, 2017
Sean Gera, Strategic Analyst, CallFire talks about how voice, text and IVR are all being used by political and advocacy campaigns to build relationships with voters. These tools are showing increasing effectiveness for persuasion, fundraising, and GOTV particularly with Hispanics and Millennials.
May 22, 2017
Melinda Gipson, Account Executive, Sabio Mobile brings us up to date on mobile technology that takes advantage of the gyroscope and GPS features in order to engage viewers. She also talks about innovative ways to target political ads based on customized weather, time or location for an immediate call to action. The...
Mar 22, 2017
Ysiad Ferreiras is the Director of Sales and Marketing at Hustle, an innovative app based solution that allows campaigns to use text messaging to increase dollars raised, attendance at events and votes. I talked with Ysiad at the recent American Associations of Political Consultants annual Pollies event where Hustle...
Sep 5, 2016
Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data.