Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files. This is a solution that shows the convergence of digital, broadcast tv, and cable for media buyers trying to reach voters.
Dr. John R. Patrick is an author, former vice president of internet technology at IBM and founding member of the World Wide Web Consortium started in 1994. We talk about John's new book Election Attitude: How Internet Voting Leads to a Stronger Democracy and why there is such resistance to moving to online voting, the need for the political will to increase voter turnout, and how secure end-to-end online registration and voting solutions are being tested around the world to build stronger participatory democracies.
Thad Kousser, professor and chair of the department of Political Science at the University of California San Diego provides some background about why there are 17 state-wide propositions on the November 2016 ballot in California, how confused voters decide on propositions, and best ways to persuade voters about controversial and technical initiatives.
Dave Morgan, President, Simulmedia reflects on changes over the last 20 years in how campaigns use paid and free media to raise money and get out the vote, the impact of the loss of local media, and collateral damage from negative ads.
Peter Daboll. CEO, Ace Metrix talks about the real impact of political ads particularly on Independent and Swayable voters, unintended consequences of negative ads, and reminds political strategists that more bad ads aren't the way to persuade voters.
Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data.