Reporter Kate Kaye chats with Keegan Goudiss, partner at Revolution Messaging and Director of Digital Advertising for Bernie Sanders 2016. He shares some memories from the campaign and discusses why he thinks Democrats should focus more on digital. He specifically wants campaigns to consider looking beyond click-throughs, donations and sign-ups to measuring the impact of their ads on goals such as persuading voters.
Joe Rothstein, political consultant and author of The Latina President...and the Conspiracy to Destroy Her talks about women who run for public office, building trust between candidates and voters, and how Trump might impact Hispanic voter registration. With more than 30 years experience working with campaigns, Joe has written a provocative political mystery that also sheds light on the behind the scenes world of campaign intrigue.
Chris Turner, CEO, Stampede Consulting reflects on lessons learned in 2016, significance of the Trump rallies which turned out to be a leading indicator of voter sentiment, and the importance of taking good care of the canvassers who are the human face of a campaign. We also chuckle over the fact that no-propensity voters are now on the list and will be receiving candidate messages and appeals for donations. Chris reminds Democrats that they have a lead in persuading voters as Republicans generally don't start thinking about building relationships with voters until later in the cycle.
Jim Walsh, Co-Founder and CEO, DSPolitical on targeting voters as they are making decisions, what we know about late-deciders, whether newspaper endorsements matter, and similarities between the US 2016 election and the Brexit vote.
Patti Russo, Executive Director, Women's Campaign School at Yale University suggests that men and women generally decide to run for very different reasons, overcoming the fundraising challenges women face, and seeing the trend of younger women running for public office.
Phil Noble, President, South Carolina New Democrats talks about what makes South Carolina voters unique, value of endorsements, and predictions about voter turnout in the upcoming SC primary compared to years past.
Michael Beach, co-founder, Targeted Victory with insights about who is watching the debates and when viewers drop off, running smarter campaigns using micro-targeting across all screens, and need to break old habits for campaigning to more efficiently use digital media.
Colin Delany, founder, ePolitics reflects on the complex world of managing voter data, differences between how the DNC and RNC handle access to voter files, and whether angry candidates and voters need large crowds to fuel momentum.
Julien Newman, co-founder, Mayvin points out how hard it is to understand sarcasm and humor on social media, value of face to face encounters with campaign volunteers, and need to provide opportunities for bi-directional communication and not just email blasts and tv commercials.
Paul Wilson, Chairman and CEO, Wilson Grand Communications on political tv ads and short form political video ads, reminders of campaign basics from working with a candidate for school board and insights about working with House Speaker Paul Ryan.
Shaun Dakin, Dakin Associates on why email still matters for political and advocacy campaigns and why we aren't seeing any email from Donald Trump.
Lara Brown, Director, Political Management Program GSPM at GWU talks about the 2nd Public Echoes of Rhetoric in America (PEORIA) report that reveals the impact of Donald Trump on the social conversations about presidential races and reminds us that political campaigns have always been about entertaining the masses.