Phil Noble, President, South Carolina New Democrats talks about what makes South Carolina voters unique, value of endorsements, and predictions about voter turnout in the upcoming SC primary compared to years past.
Michael Beach, co-founder, Targeted Victory with insights about who is watching the debates and when viewers drop off, running smarter campaigns using micro-targeting across all screens, and need to break old habits for campaigning to more efficiently use digital media.
Mark Bryant, Vice President and General Manager, Politics and Advocacy, Ace Metrix points out that we have entered the age of data driven creative development for political ads, with insights about what kinds of ads Democrats, Republicans, and Independents are responding to with some details about reaction to current ads from Sanders, Clinton, Trump, Cruz, Kasich, and Carson.
Shane Greer, Co-Owner and Co-Producer, Campaigns and Elections on the 2016 Reed Awards and Conference February 17-18 in Charleston, SC, growth of international campaign expertise, and trends in using digital and traditional means to persuade voters.
Colin Delany, founder, ePolitics reflects on the complex world of managing voter data, differences between how the DNC and RNC handle access to voter files, and whether angry candidates and voters need large crowds to fuel momentum.