Colin Delany, founder, ePolitics on the evolution not revolution in the world of political online fundraising, reducing the barriers to action for voters, and organizing online to put pressure on convention delegates.
Jed Dederick, Regional Vice President of Business Development, The Trade Desk on the opportunities to use programmatic ad buying for hyper-local voter targeting across all media platforms, supporting the goal of fewer but better political ads, and getting an accurate picture of how voters consume media.
Patrick Ruffini, Partner and Co-Founder, Echelon Insights and previous director of digital strategies for the RNC on creating the impression of a groundswell on Twitter and methods to reveal phony networks of supporters with examples from the Trump campaign.
John Nienstedt, President, Competitive Edge Research & Communication on the relevance of the California primary, whether angry people are more likely to vote than happy folks, how the presidential competition will impact down ballot races, and polling Asian, Hispanic and Millennial voters means looking carefully at all the sub-groups that make up these categories of voters.
Kerry Nelson, Data Integrity Manager, Liberal Party of Canada on challenges to fundraising in emerging democracies, why peer-to-peer is the most trusted form of communication in places where mass media is suspect and building strong team organizers to mobilize neighbors to get out to vote.
Melinda Gipson, Political Advisor, SABIO Mobile on using mobile ads to target voters by location and demographics as well as behavioral characteristics and the apps that they have on their phone.