Seth Bannon, founder and CEO, Amicus talks about using digital tools to accomplish traditional organizing objectives by encouraging peer to peer communication. With both a postcard and phone bank solution, Seth sees smarter ways to attract and engage volunteers.
Chris Wilson, Partner and CEO, Wilson Perkins Allen Opinion Research and former Ted Cruz for President 2016 campaign director of research and analytics shares stories about how the campaign used big data and local insights to raise money, persuade voters and turn out the vote.
Sam Lozier, Client Services Team Lead, Revolution Messaging addresses concerns about abuses by the Trump campaign which is sending unsolicited text messages and how the FCC has tightened the rules about opt-in texting. Sam also talks about ways to get permission to send campaign text messages for mobilization and fundraising to voters who have shown a willingness to be engaged with a campaign or cause.
Ray Kingman, CEO and Founder, Semcasting talks about taking the direct mail model to the next level using IP and location targeting to address voters on any device, the challenge of finding disenfranchised voters, and how down ballot races can use online targeting to reach segments of voters not watching broadcast television.