Jul 11, 2023
Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions with voters and not just display messages.
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@Semcasting #TargetingVoters #DigitalIdentities #PoliticalCampaigns #Voters #CTV #PoliticalAds