Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Oct 19, 2023
Molly Rima Hoopes, Senior Political Account Executive, Division D at VoterX, is working in the expanding arena where targeting and media offer new options for finding and persuading voters. Though traditional media buyers are still buying linear TV ads, cross-screen reach and targeting opportunities offer incremental reach for campaigns to find cord-cutters, deliver a call to action to specific audiences, and supply metrics about engagement for building relationships.
We talk about:
- Cross-screen reach and need for appropriate creative for each viewing experience
- Programmatic social display ad buying on social media to reach beyond the base
- Rich media formats that have been developed to increase voter engagement
- Targeting opportunities to reach new and low-propensity voters
- How Influencer marketing is being used in political campaigns
#VoterX #PoliticalAds #DigitalAds #Fundraising #Organizing #VoterPersuasion #VoterEngagement #PoliticalCampaigns #Election2024
