Rob Shenk, Senior Vice President for Visitor Engagement, Mount Vernon, home of our first president George Washington, talks about how our founding fathers would have used social media, the impact of the Broadway hit Hamilton on interest in colonial history, and the ways in which Mount Vernon is creating immersive, interactive experiences for live and virtual visitors.
Brian Ross Adams, Trusted Messenger Marketing, points out the differences between social media activities and boots on the ground for GOTV including early voting, finding effective ways to connect with voters, and how negative ads might backfire when posted on social sites.
Shaun Dakin, Dakin Associates reveals his interest in Pokemon Go and points out how candidates and causes might reach out to people coming to Poke Stops to use this new application to inform and engage.
Eric Klasson, CEO, Snaptrends is interested in who is driving social conversations and where they are located in order to help candidates listen to social media within a small geographic area like a convention center or wide area like a state.
Jeanette Russell, Marketing Director, Attentive.ly points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.
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Patrick Ruffini, Partner and Co-Founder, Echelon Insights and previous director of digital strategies for the RNC on creating the impression of a groundswell on Twitter and methods to reveal phony networks of supporters with examples from the Trump campaign.
Josh Ginsberg, CEO, Zignal Labs shares observations about relevance of social and traditional media activity around the Donald Trump campaign, Ted Cruz's debate break-out performance, and how social media is changing the role of political parties and committees.
Shaun Dakin, Dakin Associates on introduction of a new button on Facebook that shows dislike or empathy for bad news and tips for driving traffic to a Facebook page.
Josh Ginsberg, CEO, Zignal Labs talks about using data from social media, television viewership and other traditional media to identify important indicators of voter sentiment and how journalists are using this kind of data analysis to inform about potential stories.