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Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
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Now displaying: January, 2017

Welcome to DigitalPoliticsRadio.com the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out Facebook.com/digitalpoliticsradio.com.

Jan 22, 2017

Rob Shenk, Senior Vice President for Visitor Engagement, Mount Vernon, home of our first president George Washington, talks about how our founding fathers would have used social media, the impact of the Broadway hit Hamilton on interest in colonial history, and the ways in which Mount Vernon is creating immersive, interactive experiences for live and virtual visitors. 

@MountVernon

MountVernon.org/apps

Mountvernon.org/campaign2016

Mountvernon.org/constitutionvideo

MountVernon.org

 

 

Jan 15, 2017

Andy Hasselwander, Senior Vice President Products and Research, Latinum Network says that Millennial voters are just as diverse as the general population.  His analysis of voting patterns in 2016 revealed that density of population was a strong indicator of voter sentiment and that anger more than fear drove people to the polls.  He also cautions about the growing tension between cultural openness and cultural isolation within our society.

@LatinumNetwork

Latinum Network

 

 

Jan 11, 2017

Kip Cassino, Executive Vice President, Borrell Associates shares details about total ad spend on broadcast television, cable, digital and traditional media in 2016 presidential, state and local races.  No surprise that digital has increased eightfold from 1.7% of 2012 budgets to 14.4% in 2016. 

Kip suggests that trends point to the accelerating move from mass to targeted communications and that the future looks grim for television ads as more money moves to social media and online programmatic ad buying.  Mobile ads will be the real story in 2018.   

@BorrellAssoc

Find the report summary and details at Borrell Associates

 

 

Jan 3, 2017

Kate Kaye Data and Analytics Reporter for Advertising Age delves into the behind the scene story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout.  Was density of population as important as ethnicity in predicting voter sentiment?  Add to the mix charisma, name recognition and earned media and the next thing you know we have President-elect Donald Trump. 

@lowbrowkate

@AdAge

@DeepRootX

@GilesParscale

@CamAnalytica

Trump Camp's Inexperience Advertising Age Story by Kate Kaye

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