Steven Alembik, Founder, SMA Communications reflects on what pollsters and focus groups missed in 2016 and who they neglected to talk to. Steven points out how misleading voter information can be with an example of those who retire to Florida and register to vote are seen as first time voters when they could have been dependable voters their entire adult lives.
Ben Tulchin, president, Tulchin Research conducted polling for the Bernie Sanders for President campaign and he shares insights about sampling Millennial and Independent voters, which voters are most likely to be persuaded, and capturing the sense of frustration to drive voter turnout by Democrats and Republicans.
John Nienstedt, President, Competitive Edge Research & Communication on the relevance of the California primary, whether angry people are more likely to vote than happy folks, how the presidential competition will impact down ballot races, and polling Asian, Hispanic and Millennial voters means looking carefully at all the sub-groups that make up these categories of voters.
Adam Schaeffer, PhD, Director pf Research and Co-Founder, Evolving Strategies on predicting voter turnout, activating partisans, and finding out what messages could persuade swing voters.
Brandi Travis, Chief Marketing Officer, Aristotle talks about Predict It, a small money prediction market for politics that is showing outstanding accuracy about changes in the political scene and is becoming a source about what voters think will happen for pollsters and journalists. Also great fun to check out the graphs and trends even for those not putting some pennies on the table.
David Mermin, Partner, Lake Research Partners shares insights about polling primary voters, who votes by mail, making sense of the Trump poll results and finding swing voters.