Aug 13, 2017
Brad Chism, founder, Chism Strategies has been polling white working class voters and figuring out how to persuade them. Using Moral Foundations Theory he has developed tests to see how strong and soft partisans as well as independent voters react to statements about health care, the environment, the Russia...
Dec 4, 2016
Steven Alembik, Founder, SMA Communications reflects on what pollsters and focus groups missed in 2016 and who they neglected to talk to. Steven points out how misleading voter information can be with an example of those who retire to Florida and register to vote are seen as first time voters when they could have been...
Aug 3, 2016
Ben Tulchin, president, Tulchin Research conducted polling for the Bernie Sanders for President campaign and he shares insights about sampling Millennial and Independent voters, which voters are most likely to be persuaded, and capturing the sense of frustration to drive voter turnout by Democrats and Republicans.
Apr 14, 2016
John Nienstedt, President, Competitive Edge Research & Communication on the relevance of the California primary, whether angry people are more likely to vote than happy folks, how the presidential competition will impact down ballot races, and polling Asian, Hispanic and Millennial voters means looking carefully at all...
Dec 17, 2015
Adam Schaeffer, PhD, Director pf Research and Co-Founder, Evolving Strategies on predicting voter turnout, activating partisans, and finding out what messages could persuade swing voters.