Sep 13, 2017
Brian Kind, National Director of Geo-Strategic Analytics, TargetPoint Consulting, reminds us that geography is still the most fundamental variable in how someone votes. While top line voter numbers might seem consistent within a state, pockets of swing voters might make all the difference in a close race. Brian also...
Sep 5, 2017
Bonnie Siegel, founder, Political Branding Associates brings a depth of knowledge about branding from the consumer world. As the national brand strategist for Ted Cruz she realized how much candidates need to understand the value of their brand and what it means to keep the brand authentic, consistent and meaningful.