Sean Duggan VP Advertising Sales, Pandora on the explosive growth of political ad campaigns that ran on Pandora in 2016, how campaigns used sites like Pandora to reach multi-cultural voters, and the need to move more budget dollars from traditional media to digital ads that can be seen and heard on any screen at the right time.
Bergen Kenny, CEO, SpeakEasy Political has a self-serve model to help campaigns create direct mail and door hangers using time-tested templates. Bergen reminds us that in the digital age, print pieces still have an important role to play and can be the last message seen before a voter makes up their mind about a candidate.
Jim Walsh, Co-Founder and CEO, DSPolitical on targeting voters as they are making decisions, what we know about late-deciders, whether newspaper endorsements matter, and similarities between the US 2016 election and the Brexit vote.
Pete Martin, CEO, and Jeff Stern, Market Intelligence Lead, Votem talk about creating a secure and transparent voting platform that voters can access through mobile devices. Using a network of trusted parties and country-appropriate authentication Votem is determined to address the needs of all voters especially Millennials who have high expectations for digital access and online voting.