Tara McGowan, Founder and CEO, Lockwood Strategy Lab was the digital director for the SuperPAC Priorities USA in 2016. She talks about lessons learned in their work to support Hillary Clinton for president, need to have a cross channel strategy to persuade and engage voters, value of Facebook to create relationships with constituents, and why future successful candidates will be digital natives regardless of age.
Reporter Kate Kaye talks to Dan Backer, general counsel and treasurer of Great America PAC, one of the larger super PACs that supported President Trump in 2016. They say they have built a list of at least 3 million active supporters. Great America PAC has used atypical approaches like running 1-800 tv ads to find those low propensity unlikely voters who Trump inspired to become politically engaged. They’ve spent around $200,000 so far in February alone. One goal is to encourage people to contact their senators in support of Trump’s nominees and initiatives like repealing Obamacare and building a border wall and Backer has been running ad tests to see what works most efficiently.
Tom Shepard, Tom Shepard & Associates, shines light on how voters have changed over the last 30 years, value of yard signs for name recognition and persuasion, and moving from bumper stickers to Facebook to inform friends and connections about political passions and what it means for campaigns.
Penny Wing, CEO and Founder, Brojure talks about her San Diego based start-up that is offering easy to use tools to create micro-sites to present a campaign narrative in words, sound, images and video and provide easy to share engaging content to an interested community.
Tom Norris, president, 406 Enterprises on the value of celebrity endorsements, motivating the loyal base, and persuading "soft" Democrats and Republicans, swing and independent voters.
Bill Hillsman, Founder, North Woods Advertising on his experience working with candidates like Jesse Ventura, how difficult it is to find and persuade Independent voters, the new ways voters are able to express their anger, who is supporting Trump or Sanders, and concerns about click fraud and online ads.
Shekhar Pradhan, founder, QandAVision on an innovative natural language response solution that matches voter questions with candidate videos and provides a tool for campaigns to find out what voters are most curious about.