Reporter Kate Kaye chats with Keegan Goudiss, partner at Revolution Messaging and Director of Digital Advertising for Bernie Sanders 2016. He shares some memories from the campaign and discusses why he thinks Democrats should focus more on digital. He specifically wants campaigns to consider looking beyond click-throughs, donations and sign-ups to measuring the impact of their ads on goals such as persuading voters.
Ysiad Ferreiras is the Director of Sales and Marketing at Hustle, an innovative app based solution that allows campaigns to use text messaging to increase dollars raised, attendance at events and votes. I talked with Ysiad at the recent American Associations of Political Consultants annual Pollies event where Hustle had a booth across the aisle from the USPS booth. We talk about who seems most likely to respond to text messaging--it may not be who you think.
Cindy Demsey, Chair, Cuyahoga Democratic Women's Caucus talks about the upcoming event being held on April 15 in Cleveland, OH to look at challenges faced by women candidates, lessons learned from the Hillary for President campaign, encouraging more women to run for public office, and addressing overt and implicit bias against women in powerful positions. Cindy is excited about the new interest women are showing to run for office and the determination women are showing to have their voices heard.
Joe Rothstein, political consultant and author of The Latina President...and the Conspiracy to Destroy Her talks about women who run for public office, building trust between candidates and voters, and how Trump might impact Hispanic voter registration. With more than 30 years experience working with campaigns, Joe has written a provocative political mystery that also sheds light on the behind the scenes world of campaign intrigue.
Chris Turner, CEO, Stampede Consulting reflects on lessons learned in 2016, significance of the Trump rallies which turned out to be a leading indicator of voter sentiment, and the importance of taking good care of the canvassers who are the human face of a campaign. We also chuckle over the fact that no-propensity voters are now on the list and will be receiving candidate messages and appeals for donations. Chris reminds Democrats that they have a lead in persuading voters as Republicans generally don't start thinking about building relationships with voters until later in the cycle.