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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted the impact of new technologies on the campaign landscape, how expectations of voters are changing, the role of online fundraising, digital and traditional means of persuasion, and getting out the vote.   Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, use of AI in campaigns, cross-media advertising, social media trends, and the impact of mobile on engaging supporters.  This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.            
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  2. Campaigns and Advocates Recognizing the Power of Advertising on Podcasts with Sean Duggan SXM Media

Campaigns and Advocates Recognizing the Power of Advertising on Podcasts with Sean Duggan SXM Media

Jun 12, 2023

Sean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off.  This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment. 

Sean and I talk about:

  • Opportunities for advertising on podcasts
  • Unique targeting available for podcast ads 
  • Advocacy groups that experimented and now expanding their podcast advertising budget
  • Campaign 2024 digital media budgets and ad inventory

@SXMMediaGroup #PoliticalAds #PodcastAdvertising #TargetingVoters #Election2024

SXMmedia.com/ad-solutions