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Digital Politics with Karen Jagoda

The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
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Now displaying: February, 2017

Welcome to DigitalPoliticsRadio.com the podcast spotting trends and thought leaders at the intersection of politics and technology since 2007.  Follow us on Twitter @evoterinstitute and check out Facebook.com/digitalpoliticsradio.com.

Feb 23, 2017

Reporter Kate Kaye talks to Dan Backer, general counsel and treasurer of Great America PAC, one of the larger super PACs that supported President Trump in 2016. They say they have built a list of at least 3 million active supporters. Great America PAC has used atypical approaches like running 1-800 tv ads to find those low propensity unlikely voters who Trump inspired to become politically engaged. They’ve spent around $200,000 so far in February alone. One goal is to encourage people to contact their senators in support of Trump’s nominees and initiatives like repealing Obamacare and building a border wall and Backer has been running ad tests to see what works most efficiently.

Trump PAC Keeps Spending to Push Supporters to Call Senators

@GreatAmericaPAC

@LowBrowKate

Great America PAC

Feb 16, 2017

Michael Turk, President, Opinion Mover Strategies, talks about how activists are becoming more sophisticated, how grassroots movements can be proxies for wealthy interests, and how the Twitter news cycle requires Trump contingency plans.

@MichaelTurk

Opinion Mover Strategies

 

Feb 8, 2017

Jeb Ory, CEO and Co-Founder, Phone2Action reminds us that people have always protested in the town square but now everyone has a megaphone.  We talk about how movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.

@jebory

@Phone2Action

Phone2Action

 

Feb 1, 2017

Kate Kaye, reporter for Advertising Age, chats with Carol Davidsen, VP of political technology at Comscore, about how political campaigns and organizations used TV data and analytics to inform their TV buys in 2016, and explains the difference between addressable advertising and other types of data-informed media buying.

@lowbrowkate

@comscore

Comscore.com

AdAge.com

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