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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.



PandoraAgency AdvisorsHCD Research




Jan 22, 2020

Kip Cassino, just retired Executive Vice President, Borrell Associates has been researching ad spending in the political space for many cycles. He shares his insights about 2020 ad budgets predicting that digital media spending will just about equal television ad budgets this year with each taking about one-third of the estimated $20 billion to be spent on all races.  Kip also cautions about the impact of the rising cost of running campaigns in state and local races and the trend towards starting political campaigns earlier and earlier.