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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Nov 14, 2018

Bonnie Siegel, Founder, Political Branding Associates worked with many campaigns in 2018 including the successful re-election of Republican Ted Cruz for Senate in Texas against the Democratic candidate Beto O'Rourke.  Bonnie talks about the need to keep the candidate's brand fresh on the ground and on social media, combating a campaign that has drawn national attention, and the power of a candidate's logo to define their strengths.

Political Branding Associates