Nov 14, 2018
Founder, Political Branding Associates worked with many campaigns
in 2018 including the successful re-election of Republican Ted Cruz
for Senate in Texas against the Democratic candidate Beto
O'Rourke. Bonnie talks about the need to keep the candidate's
brand fresh on the ground and on social media, combating a campaign
that has drawn national attention, and the power of a candidate's
logo to define their strengths.