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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsor

Pandora

 

 

 

Sep 30, 2021

Thomas Kramer is Co-Founder of Measure Studio, part of the Higher Ground Labs 2021 Cohort. Measure Studio is bringing this Software as a Service to political clients to provide a way for them to organize and make sense of social media data. 

With deep experience in the entertainment world, Thomas understands what content works well and why.  He talks about:

  • What is required to have social media content go viral
  • How quickly it can be determined whether content is resonating with the desired audience
  • What about the content makes it engaging
  • Value of consistent messaging and risks campaigns take by just looking to provoke
  • The need to use real-time social media data to come up with a strong content strategy.

@MeasureStudio @HigherGroundLab #SaaS #SocialMediaAnalytics

Measure.Studio

Measure Studio