Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Feb 22, 2024
Fred Davis, CEO of Strategic Perception Inc., is a well-known Republican communications expert and one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. As the Chief Creative Officer of McCain's presidential campaign, Fred had the challenge of running against the Barack Obama team and the plot twist of the addition of Sarah Palin to the McCain ticket. While Fred agrees social media, digital ads, and the internet are helpful for fundraising and organizing, he is not convinced those are strong tools for branding.
We talk about:
- The last Presidential campaign before digital media came of age
- Strategies for creating and testing political ads
- The strengths and liabilities of candidate John McCain
- Meaning of the Bigger Hammer and need for a long-term game plan
- When Sarah Palin was selected to be the Vice Presidential candidate
- Keys to authentic storytelling
#TheBiggerHammerFilm #FredDavis #PoliticalAds #Fundraising #MessageTesting #Pollsters #RapidResponse #Storytelling #JohnMcCain #SarahPalin #2008PresidentialCampaign #KeithGaby #BarackObama #2008PresidentialElection #PresidentialCampaigns #PoliticalCampaigns
Click here for the Interview with Keith Gaby, Director of The Bigger Hammer documentary.
The Bigger Hammer on Amazon Video
