Jul 27, 2023
Beth Dwyer, Vice President of Sales at Dotdash Meredith's MNI Targeted Media, worked for the Washington Post and Politico on the corporate side. Beth came to political adverting in 2017 when she realized the role digital advertising could play in political campaigns. She notes the changes since 2020 in the amount of money spent on digital ads and when that money will be spent to reach voters in 2024. Because of the fragmentation in the ad market, programmatic demonstrates that ad buys should be less about where the voter is and more about reaching the desired audience using data points outside of traditional voter data to understand voter behavior and target opportunities.
We talk about:
#MNI #PoliticalAds #PoliticalAdvertising #Election2024 #AI #ProgrammaticAdBuys #TargetingVoters