Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Sep 15, 2022
Thomas Peters is the Founder and CEO of RumbleUp and has been in the peer-to-peer texting space for many cycles. Working with all the Republican committees, RumbleUp is offering a self-service texting program and turn-key solution that can be used to build a relationship with voters and be quickly deployed for rapid response. Now that social media companies have stricter rules about political ad campaigns, Thomas emphasizes the value of the phone carriers' campaign registration requirements to insure more reliable delivery of messages.
We talk about:
- How COVID stimulated the growth of political campaign interest in P2P texting
- Cost-effectiveness of using P2P for voter contact compared to traditional outreach
- Value of targeted P2P text campaigns for down-ballot races
- Best uses of enhanced video texting and value of EVT for extending the value of ads created for linear tv
- Challenge of cleaning up voter contact lists due to redistricting and wrong information
- Best practices for creating and sending P2P texts in different formats across the life of the campaign
@RumbleUp #P2P #EVT #VoterPersuasion #Fundraising #GOTV
