Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Oct 28, 2021
Audra Grassia is the Managing Partner at Goodstock and Company, part of the Higher Ground Labs incubator class of 2021. With U.S. manufacturers and union printing, Goodstock has created an e-commerce platform for Democratic and Progressive campaigns to provide a tool to create and deliver merchandise that can appeal to a wide range of supporters.
We talk about:
- the value of campaign merchandise for fundraising, building name recognition, and community support
- most popular campaign items and the desire to creatively stand out
- the importance of tracking and reporting purchases of campaign gear
- why rapid response fulfillment and longer-term planning are both required for driving a strong response for new campaign offerings
@Goodstock_co #campaignmerch #campaignmerchandise #fundraising #HigherGroundLab
