Oct 27, 2016
Michelle
Niedziela, Scientific Director, HCD Neuroscience discusses
the just released results from a study, with a sample of 500 across voter demographics, that was designed to uncover implicit
biases to current political
themes of sexism, racism and Islamophia. Results of the implicit association tests and
self-assessment psychological response tests reveal minimal gender
stereotyping regardless of a voter's chosen candidate. While
all voters tested exhibited some form of racial bias, Trump
supporters showed significantly more bias against African
Americans. We also talk about who negative ads most appeal
to.
@HCDNeuroscience