Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Sep 28, 2016
Mark Failla,
Director of Political Sales, D2Media Sales a joint venture between
DIRECTV and DISH, explains how they are able to target political
ads to specific households while maintaining privacy, manage the
frequency of viewed impressions, and work with Democratic
TargetSmart Voter and Republican i-360 Voter files. This is a
solution that shows the convergence of digital, broadcast tv, and
cable for media buyers trying to reach voters.
@TargetSmart