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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted the impact of new technologies on the campaign landscape, how expectations of voters are changing, the role of online fundraising, digital and traditional means of persuasion, and getting out the vote.   Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, use of AI in campaigns, cross-media advertising, social media trends, and the impact of mobile on engaging supporters.  This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.            

May 11, 2016

Ray Kingman, CEO and Founder, Semcasting talks about taking the direct mail model to the next level using IP and location targeting to address voters on any device, the challenge of finding disenfranchised voters, and how down ballot races can use online targeting to reach segments of voters not watching broadcast television.

@Semcasting

Semcasting