Preview Mode Links will not work in preview mode

Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

PandoraAgency AdvisorsHCD Research

 

 

 

Oct 15, 2019

Myles Bugbee is a political strategist with a keen eye for the power of online political ads to persuade and mobilize voters and using social media as a branding tool as he did for Senator Jon Tester's campaign.  Myles talks about how the Trump campaign is currently using online ads to target new segments of voters with a landing page that does not match the information in the ad to create custom audiences to re-target later. We also talk about the impact of incendiary as well as humorous ads to persuade, drive action and increase viral engagement, what opponents can do to push back against false claims, and best practices for political online ad campaigns.  

@mylesbugbee

MylesBugbee.com