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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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May 15, 2019

Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about hyper-targeting the right audience across multiple devices within specific households by mapping existing voter data and ISP and cable data back to a specific address to make unidentifiable data addressable for political advertisers.

Rena also shares great insights about who is watching video on mobile devices, what they are viewing, how common mobile video is for all age groups and ways that voters are being segmented for online campaigns to send the most effective message to the desired voter.  She also warns the industry needs more innovation using location data more accurately so that campaigns can send relevant messages to only their constituents.

@a4tise

a4 Media