Martyn Griffen and Christopher Arroyo, Technology Practice, Phone2Action predict we will see protests related to the proposed rule changes for net neutrality. We have entered the Age of Advocacy and Martyn and Chris reflect on how earlier protests to resist SOPA/PIPA in 2012 and to get net neutrality passed in 2015 might be indicators of how all the different stakeholders will have their voices heard in the age of President Trump.
Tara McGowan, Founder and CEO, Lockwood Strategy Lab was the digital director for the SuperPAC Priorities USA in 2016. She talks about lessons learned in their work to support Hillary Clinton for president, need to have a cross channel strategy to persuade and engage voters, value of Facebook to create relationships with constituents, and why future successful candidates will be digital natives regardless of age.
Sangeeth Peruri, Founder and CEO, VoterCircle talks about his own experience running for and winning a local school board seat by using a strategy of depending on friends and friends of friends to spread the word about his candidacy. Sang explains why tapping into trusted networks of friends is a multiplier for traditional activities and can be a guide to what type of campaign messaging is most effective.
Reporter Kate Kaye chats with Keegan Goudiss, partner at Revolution Messaging and Director of Digital Advertising for Bernie Sanders 2016. He shares some memories from the campaign and discusses why he thinks Democrats should focus more on digital. He specifically wants campaigns to consider looking beyond click-throughs, donations and sign-ups to measuring the impact of their ads on goals such as persuading voters.
Ysiad Ferreiras is the Director of Sales and Marketing at Hustle, an innovative app based solution that allows campaigns to use text messaging to increase dollars raised, attendance at events and votes. I talked with Ysiad at the recent American Associations of Political Consultants annual Pollies event where Hustle had a booth across the aisle from the USPS booth. We talk about who seems most likely to respond to text messaging--it may not be who you think.
Cindy Demsey, Chair, Cuyahoga Democratic Women's Caucus talks about the upcoming event being held on April 15 in Cleveland, OH to look at challenges faced by women candidates, lessons learned from the Hillary for President campaign, encouraging more women to run for public office, and addressing overt and implicit bias against women in powerful positions. Cindy is excited about the new interest women are showing to run for office and the determination women are showing to have their voices heard.
Joe Rothstein, political consultant and author of The Latina President...and the Conspiracy to Destroy Her talks about women who run for public office, building trust between candidates and voters, and how Trump might impact Hispanic voter registration. With more than 30 years experience working with campaigns, Joe has written a provocative political mystery that also sheds light on the behind the scenes world of campaign intrigue.
Chris Turner, CEO, Stampede Consulting reflects on lessons learned in 2016, significance of the Trump rallies which turned out to be a leading indicator of voter sentiment, and the importance of taking good care of the canvassers who are the human face of a campaign. We also chuckle over the fact that no-propensity voters are now on the list and will be receiving candidate messages and appeals for donations. Chris reminds Democrats that they have a lead in persuading voters as Republicans generally don't start thinking about building relationships with voters until later in the cycle.
Reporter Kate Kaye talks to Dan Backer, general counsel and treasurer of Great America PAC, one of the larger super PACs that supported President Trump in 2016. They say they have built a list of at least 3 million active supporters. Great America PAC has used atypical approaches like running 1-800 tv ads to find those low propensity unlikely voters who Trump inspired to become politically engaged. They’ve spent around $200,000 so far in February alone. One goal is to encourage people to contact their senators in support of Trump’s nominees and initiatives like repealing Obamacare and building a border wall and Backer has been running ad tests to see what works most efficiently.
Michael Turk, President, Opinion Mover Strategies, talks about how activists are becoming more sophisticated, how grassroots movements can be proxies for wealthy interests, and how the Twitter news cycle requires Trump contingency plans.
Jeb Ory, CEO and Co-Founder, Phone2Action reminds us that people have always protested in the town square but now everyone has a megaphone. We talk about how movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.
Kate Kaye, reporter for Advertising Age, chats with Carol Davidsen, VP of political technology at Comscore, about how political campaigns and organizations used TV data and analytics to inform their TV buys in 2016, and explains the difference between addressable advertising and other types of data-informed media buying.
Rob Shenk, Senior Vice President for Visitor Engagement, Mount Vernon, home of our first president George Washington, talks about how our founding fathers would have used social media, the impact of the Broadway hit Hamilton on interest in colonial history, and the ways in which Mount Vernon is creating immersive, interactive experiences for live and virtual visitors.
Andy Hasselwander, Senior Vice President Products and Research, Latinum Network says that Millennial voters are just as diverse as the general population. His analysis of voting patterns in 2016 revealed that density of population was a strong indicator of voter sentiment and that anger more than fear drove people to the polls. He also cautions about the growing tension between cultural openness and cultural isolation within our society.
Kip Cassino, Executive Vice President, Borrell Associates shares details about total ad spend on broadcast television, cable, digital and traditional media in 2016 presidential, state and local races. No surprise that digital has increased eightfold from 1.7% of 2012 budgets to 14.4% in 2016.
Kip suggests that trends point to the accelerating move from mass to targeted communications and that the future looks grim for television ads as more money moves to social media and online programmatic ad buying. Mobile ads will be the real story in 2018.
Kate Kaye Data and Analytics Reporter for Advertising Age delves into the behind the scene story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout. Was density of population as important as ethnicity in predicting voter sentiment? Add to the mix charisma, name recognition and earned media and the next thing you know we have President-elect Donald Trump.
Brent McGoldrick, CEO, Deep Root Analytics talks about the importance of understanding ticket-splitters and cross-over voters particularly disaffected Democrats in 2016. He points out that polls and voting history are less important in predicting turnout than figuring out what people are concerned about and the best screens to find them on. Brent also talks about the challenges of targeting cord-cutters and cord-shavers.
Rena Shapiro, Vice President of Politics and Advocacy, BuzzFeed talks about earning the right to make a personal ask by a candidate or cause, how organizations like Emily's List thought outside the box to reach Millennials, and the science behind creating content that tells a compelling story and is shared often by a loyal audience.
Steven Alembik, Founder, SMA Communications reflects on what pollsters and focus groups missed in 2016 and who they neglected to talk to. Steven points out how misleading voter information can be with an example of those who retire to Florida and register to vote are seen as first time voters when they could have been dependable voters their entire adult lives.
Sean Duggan VP Advertising Sales, Pandora on the explosive growth of political ad campaigns that ran on Pandora in 2016, how campaigns used sites like Pandora to reach multi-cultural voters, and the need to move more budget dollars from traditional media to digital ads that can be seen and heard on any screen at the right time.
Bergen Kenny, CEO, SpeakEasy Political has a self-serve model to help campaigns create direct mail and door hangers using time-tested templates. Bergen reminds us that in the digital age, print pieces still have an important role to play and can be the last message seen before a voter makes up their mind about a candidate.
Jim Walsh, Co-Founder and CEO, DSPolitical on targeting voters as they are making decisions, what we know about late-deciders, whether newspaper endorsements matter, and similarities between the US 2016 election and the Brexit vote.
Pete Martin, CEO, and Jeff Stern, Market Intelligence Lead, Votem talk about creating a secure and transparent voting platform that voters can access through mobile devices. Using a network of trusted parties and country-appropriate authentication Votem is determined to address the needs of all voters especially Millennials who have high expectations for digital access and online voting.
Michelle Niedziela, Scientific Director, HCD Neuroscience discusses the just released results from a study, with a sample of 500 across voter demographics, that was designed to uncover implicit biases to current political themes of sexism, racism and Islamophia. Results of the implicit association tests and self-assessment psychological response tests reveal minimal gender stereotyping regardless of a voter's chosen candidate. While all voters tested exhibited some form of racial bias, Trump supporters showed significantly more bias against African Americans. We also talk about who negative ads most appeal to.
Tom Shepard, Tom Shepard & Associates, shines light on how voters have changed over the last 30 years, value of yard signs for name recognition and persuasion, and moving from bumper stickers to Facebook to inform friends and connections about political passions and what it means for campaigns.
Brian Ross Adams, Trusted Messenger Marketing, points out the differences between social media activities and boots on the ground for GOTV including early voting, finding effective ways to connect with voters, and how negative ads might backfire when posted on social sites.
Darius Derakshan, Political and Public Affairs Ad Sales, the Los Angles Times describes new ad formats that have been effective for political clients, who is reading the paper online, and how local campaigns are shifting dollars from tv to online for getting out the vote.
Mike Madrid, Principal, GrassrootsLab talks about Hispanic generational differences, how we are becoming a multi-cultural society that requires new ways of thinking about voters, and characteristics of the Millennial generation that in large part is Hispanic.
Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files. This is a solution that shows the convergence of digital, broadcast tv, and cable for media buyers trying to reach voters.
Dr. John R. Patrick is an author, former vice president of internet technology at IBM and founding member of the World Wide Web Consortium started in 1994. We talk about John's new book Election Attitude: How Internet Voting Leads to a Stronger Democracy and why there is such resistance to moving to online voting, the need for the political will to increase voter turnout, and how secure end-to-end online registration and voting solutions are being tested around the world to build stronger participatory democracies.
Thad Kousser, professor and chair of the department of Political Science at the University of California San Diego provides some background about why there are 17 state-wide propositions on the November 2016 ballot in California, how confused voters decide on propositions, and best ways to persuade voters about controversial and technical initiatives.
Dave Morgan, President, Simulmedia reflects on changes over the last 20 years in how campaigns use paid and free media to raise money and get out the vote, the impact of the loss of local media, and collateral damage from negative ads.
Peter Daboll. CEO, Ace Metrix talks about the real impact of political ads particularly on Independent and Swayable voters, unintended consequences of negative ads, and reminds political strategists that more bad ads aren't the way to persuade voters.
Sean Gera, Strategic Analyst Marketing, CallFire says that text messaging has finally become mainstream in presidential campaigns and is finding a place in state and local races because it is a cost effective way to access and engage voters on their mobile devices and allows campaigns to collect valuable data.
Kevin Stewart, Managing Partner, State and Local Government, GIS Inc. on the ability of government agencies to handle the threat of an outbreak of the Zika virus and other vector-borne diseases, value of mobile devices to empower citizens to participate in the fight, and using location science and evidence based data to efficiently deploy resources.
Matt McMillan, CEO and Founder, BuzzMaker thinks all campaigns should be able to raise money online without paying steep fees to consultants to write the most effective email from the right source with the best subject line. Their new Accelerate product gives Democratic state and local campaigns access to content and ideas that can be used to drive small dollar donations and free up time to build the list.
Joel Sawyer, Account Executive, Campaign Grid shines the light on the pursuit of Republican and Democratic ticket splitters who might be convinced to look at other options that are outside their traditional party.
Shaun Dakin, Dakin Associates reveals his interest in Pokemon Go and points out how candidates and causes might reach out to people coming to Poke Stops to use this new application to inform and engage.
Ben Tulchin, president, Tulchin Research conducted polling for the Bernie Sanders for President campaign and he shares insights about sampling Millennial and Independent voters, which voters are most likely to be persuaded, and capturing the sense of frustration to drive voter turnout by Democrats and Republicans.
Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.
Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.
Eric Klasson, CEO, Snaptrends is interested in who is driving social conversations and where they are located in order to help candidates listen to social media within a small geographic area like a convention center or wide area like a state.
Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions. Enabling advocates to identify potential champions, this is a useful tool for professional lobbyists, associations, and those interested in grassroots mobilization.
Jeanette Russell, Marketing Director, Attentive.ly points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.
Get the guide Your People Are Talking. Are You Listening?
Liam Speden, COO, Organizer.com on the use of mobile devices for field organizing, best practices for field surveys, and using real time field data to monitor sentiment and validate polls.
Penny Wing, CEO and Founder, Brojure talks about her San Diego based start-up that is offering easy to use tools to create micro-sites to present a campaign narrative in words, sound, images and video and provide easy to share engaging content to an interested community.
Kelley Moran, Moran & Associates talks about using sound chips on direct mail pieces for candidates and causes to reinforce the message and provide something that can be targeted to specific audiences and shared with friends and family.
Tom Norris, president, 406 Enterprises on the value of celebrity endorsements, motivating the loyal base, and persuading "soft" Democrats and Republicans, swing and independent voters.
Seth Bannon, founder and CEO, Amicus talks about using digital tools to accomplish traditional organizing objectives by encouraging peer to peer communication. With both a postcard and phone bank solution, Seth sees smarter ways to attract and engage volunteers.
Chris Wilson, Partner and CEO, Wilson Perkins Allen Opinion Research and former Ted Cruz for President 2016 campaign director of research and analytics shares stories about how the campaign used big data and local insights to raise money, persuade voters and turn out the vote.
Sam Lozier, Client Services Team Lead, Revolution Messaging addresses concerns about abuses by the Trump campaign which is sending unsolicited text messages and how the FCC has tightened the rules about opt-in texting. Sam also talks about ways to get permission to send campaign text messages for mobilization and fundraising to voters who have shown a willingness to be engaged with a campaign or cause.
Ray Kingman, CEO and Founder, Semcasting talks about taking the direct mail model to the next level using IP and location targeting to address voters on any device, the challenge of finding disenfranchised voters, and how down ballot races can use online targeting to reach segments of voters not watching broadcast television.
Colin Delany, founder, ePolitics on the evolution not revolution in the world of political online fundraising, reducing the barriers to action for voters, and organizing online to put pressure on convention delegates.
Jed Dederick, Regional Vice President of Business Development, The Trade Desk on the opportunities to use programmatic ad buying for hyper-local voter targeting across all media platforms, supporting the goal of fewer but better political ads, and getting an accurate picture of how voters consume media.
Patrick Ruffini, Partner and Co-Founder, Echelon Insights and previous director of digital strategies for the RNC on creating the impression of a groundswell on Twitter and methods to reveal phony networks of supporters with examples from the Trump campaign.
John Nienstedt, President, Competitive Edge Research & Communication on the relevance of the California primary, whether angry people are more likely to vote than happy folks, how the presidential competition will impact down ballot races, and polling Asian, Hispanic and Millennial voters means looking carefully at all the sub-groups that make up these categories of voters.
Kerry Nelson, Data Integrity Manager, Liberal Party of Canada on challenges to fundraising in emerging democracies, why peer-to-peer is the most trusted form of communication in places where mass media is suspect and building strong team organizers to mobilize neighbors to get out to vote.
Melinda Gipson, Political Advisor, SABIO Mobile on using mobile ads to target voters by location and demographics as well as behavioral characteristics and the apps that they have on their phone.
Rena Shapiro, VP Politics and Advocacy, BuzzFeed explains the innovations that BuzzFeed offers to allow political campaigns to target voters with content that is engaging, shareable, and available as well on Snapchat, Instagram, Facebook and other social media.
Joe Camacho, Chief Marketing Officer, SABIO Mobile on why mobile ads are the most cost effective way to reach Millennials and Hispanics, why political consultants are slow to use new ad formats, and types of mobile ad units and calls to action that work for candidates.
Somerlyn Cothran, Cothran Development Strategies and founder and president, National Association of Political Fundraisers talks about the rise of small donors, techniques for fundraising, and setting professional standards for political fundraisers.
Alexander Edwards, President, Strategic Vision reveals details from recent research about car buying habits of Republicans and Democrats and how it can inform targeting voters, trying to figure out what motivates Independent and cross-over voters, and the future of party affiliation.
Patti Russo, Executive Director, Women's Campaign School at Yale University suggests that men and women generally decide to run for very different reasons, overcoming the fundraising challenges women face, and seeing the trend of younger women running for public office.
Josh Cohen and Brad Bauman co-founders, The Pastorum Group reflect on expectations for authenticity from political candidates, reach/frequency of political ads across multiple screens, and using Snapchat and other social tools to turn supporters into ambassadors.
Trace Anderson and Bob Vaillancourt, co-founders CFB Strategies talk about need for campaigns to have strong infrastructure to manage and integrate all data and their work with #CruzCrowd to encourage and reward small dollar bundling and peer-to-peer sharing of campaign messages.
Tom Norris, owner, 406 Enterprises with best practices for using mobile apps and mobile ads for reaching and interacting with voters including insights about the value of geo-targeting mobile ads to increase engagement.
Mike Moschella, Founder and CEO, Organizing Center, talks about the changing landscape of political and advocacy campaigns where television ads are not as effective and voters expect to interact with a campaign, no gate-keepers empower voters to share and engage, and moving from organizing to building leadership.
Bill Hillsman, Founder, North Woods Advertising on his experience working with candidates like Jesse Ventura, how difficult it is to find and persuade Independent voters, the new ways voters are able to express their anger, who is supporting Trump or Sanders, and concerns about click fraud and online ads.
Todd Schuble, Owner/CEO, The Locative on using geographic data about voters to improve understanding about population trends, media markets, density, and changes over time. Also challenges faced by local governments to make infrastructure data available and finding funds to support analysis in such cases as lead contamination in Flint Michigan.
John Balduzzi, president, The Balduzzi Group on the value of direct mail for down ballot races, need to use authentic images in tv ads and mailers, and insider's reaction to the Ted Cruz "voter violation" controversial direct mail piece sent out in Iowa.
Phil Noble, President, South Carolina New Democrats talks about what makes South Carolina voters unique, value of endorsements, and predictions about voter turnout in the upcoming SC primary compared to years past.
Michael Beach, co-founder, Targeted Victory with insights about who is watching the debates and when viewers drop off, running smarter campaigns using micro-targeting across all screens, and need to break old habits for campaigning to more efficiently use digital media.
Mark Bryant, Vice President and General Manager, Politics and Advocacy, Ace Metrix points out that we have entered the age of data driven creative development for political ads, with insights about what kinds of ads Democrats, Republicans, and Independents are responding to with some details about reaction to current ads from Sanders, Clinton, Trump, Cruz, Kasich, and Carson.
Shane Greer, Co-Owner and Co-Producer, Campaigns and Elections on the 2016 Reed Awards and Conference February 17-18 in Charleston, SC, growth of international campaign expertise, and trends in using digital and traditional means to persuade voters.
Colin Delany, founder, ePolitics reflects on the complex world of managing voter data, differences between how the DNC and RNC handle access to voter files, and whether angry candidates and voters need large crowds to fuel momentum.
Adam Schaeffer, PhD, Director pf Research and Co-Founder, Evolving Strategies on predicting voter turnout, activating partisans, and finding out what messages could persuade swing voters.
Julien Newman, co-founder, Mayvin points out how hard it is to understand sarcasm and humor on social media, value of face to face encounters with campaign volunteers, and need to provide opportunities for bi-directional communication and not just email blasts and tv commercials.
Glenn Kessler, President, HCD Research on measuring sub-conscious reactions of voters, understanding what people say they feel as well as why, and figuring out what creative elements really work in an ad or speech.
David Hicks, Kids First Allen and Matt Felton, President, Datastory Consulting reveal how successful their efforts were to win a school bond election in Allen, Texas in large part because of a robust StoryMap that was created to explain the benefits and impact of passing the school bond.
StoryMap created using Esri software
Kevin Randall, writer for The New York Times, Vanity Fair and The Economist, on his recent articles on the use of neuro-science to better understand voters with examples from Mexico, Poland, Russia and Turkey and why some are calling this junk science and a threat.
Bryan Finney, Founder and CEO, DemocracyLive on rolling out web-based balloting to enable citizens overseas, military, and the disabled to vote and bringing this electronic resource to all voters in order to increase voter turnout.
Kevin Lee, CEO, We-Care.com and inventor of Sweeps4aCause.com a philanthropic sweepstakes concept to engage customers with an appeal to their selfish and altruistic sides in order to support non-profits and harvest contact information.
Paul Wilson, Chairman and CEO, Wilson Grand Communications on political tv ads and short form political video ads, reminders of campaign basics from working with a candidate for school board and insights about working with House Speaker Paul Ryan.
Brad Marston, Co-Founder and Partner, Four Tier Strategies talks about creating smart user aware web sites that engage voters in a personalized way, working with Matt Lynch and JD Winteregg in Ohio 2016 Congressional races, need to micro-target fundraising emails to maximize impact and value of NationBuilder data tools.
Josh Ginsberg, CEO, Zignal Labs shares observations about relevance of social and traditional media activity around the Donald Trump campaign, Ted Cruz's debate break-out performance, and how social media is changing the role of political parties and committees.
Josh Cohen, Chairman, OSDI, Mark Snyder, Director of Communications, Equality Federation, and Shai Sachs, Innovation Platform Director, NGP VAN each provide their own perspective about the value of open standards for improving the voter and volunteer experience, implementation commitments from companies working with Progressive campaigns to use the OSDI API and data structures, and creating an infrastructure that easily adjusts to mobile devices.
Brandi Travis, Chief Marketing Officer, Aristotle talks about Predict It, a small money prediction market for politics that is showing outstanding accuracy about changes in the political scene and is becoming a source about what voters think will happen for pollsters and journalists. Also great fun to check out the graphs and trends even for those not putting some pennies on the table.
Shekhar Pradhan, founder, QandAVision on an innovative natural language response solution that matches voter questions with candidate videos and provides a tool for campaigns to find out what voters are most curious about.
Colin Delany, founder, ePolitics ponders the question of how Joe Biden quickly builds an email list and social media following should he decide to run for president.
Colin Delany, founder, ePolitics on Bernie Sanders' support from small donors, building a donor list, and value of social media followers for fundraising.
Simon Sidi, Founder and Executive Producer Politicon, an unconventional convention for political junkies scheduled for October 9 and 10 in Los Angeles talks about the convergence of politics and entertainment and his plans for a new event for people across the political spectrum who want to have fun and learn about the changes in the real political process as well as how politics is being portrayed in popular culture.
Shaun Dakin, Dakin Associates on why email still matters for political and advocacy campaigns and why we aren't seeing any email from Donald Trump.
Shaun Dakin, Dakin Associates on introduction of a new button on Facebook that shows dislike or empathy for bad news and tips for driving traffic to a Facebook page.
Paul Westcott, Director of Marketing and Business Development, L2 Political talks about the value of mapping and visualization of voter data to reveal unexpected patterns of voting, which variables are most predictive of voting behavior and value of mobile app to create smart walk lists.
Shaun Dakin, Dakin Associates on whether the Twitter partnership with Square will bring in new donors for political campaigns as voters watch events in real time.
David Mermin, Partner, Lake Research Partners shares insights about polling primary voters, who votes by mail, making sense of the Trump poll results and finding swing voters.
Matthew McMillan, President of Buzzmaker and head of the International Division at DSPolitical talks about plans for the Africa Political Summit and Diamond Awards. This new conference is taking place in early January 2016 in Cape Town South Africa and will be bringing together global political strategists, pollsters and targeting experts along with grassroots organzers and community leaders from many African countries.
Digital pioneer Nicco Mele, Senior Vice President and Deputy Publisher, The Los Angeles Times reports on newspaper readers, value of online ads for persuasion and reflects on how campaigns have changed since his days working as the webmaster of the Howard Dean 2004 presidential campaign.
Josh Ginsberg, CEO, Zignal Labs talks about using data from social media, television viewership and other traditional media to identify important indicators of voter sentiment and how journalists are using this kind of data analysis to inform about potential stories.
Michael Beach, Co-Founder, Targeted Victory discusses the value of large and small donors, constant need for list building, new technologies that are helping a candidate bring the right message to the right audience and the move to buying tv ads in smarter ways.
Andrew Tavani, Vice President National Sales, Aristotle talks about the move to crowd-funding campaigns, need for opt-in permissin to use mobile numbers, and encouraging integration of voter data to improve targeting, field operations and media buys.
Brent McGoldrick, CEO, Deep Root Analytics explains how data from set-top boxes and smart televisions is being used to improve efficiency of television media buys for political campaigns and the drives home the value of testing video ads online before an expensive tv buy.
Bernie Szukalski, Chief Technology Advocate and Product Strategist, Esri talks about using georgraphy to gain understanding of all problems, the value of exploring with smart maps, growth of mobile apps that are using GIS, and the emergence of hi-res 3-D drone data.
Lara Brown, Director, Political Management Program GSPM at GWU talks about the 2nd Public Echoes of Rhetoric in America (PEORIA) report that reveals the impact of Donald Trump on the social conversations about presidential races and reminds us that political campaigns have always been about entertaining the masses.