May 22, 2017
Melinda Gipson, Account Executive, Sabio Mobile brings us up to date on mobile technology that takes advantage of the gyroscope and GPS features in order to engage viewers. She also talks about innovative ways to target political ads based on customized weather, time or location for an immediate call to action. The key is getting someone to touch their mobile screen to swipe or shake or find out more about a candidate or cause.
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