Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Aug 20, 2021
Matthew Dybwad is the Senior Account Executive focused on political clients at Xandr, AT&T's data-enabled technology platform at the intersection of digital and TV. Their mission is to overcome fragmentation within the advertising landscape for sellers and buyers by creating an exchange that gets them in front of targeted viewers.
We talk about:
- Common misperceptions about the media habits of voters including assuming that voters are like the people who are buying the media. Political marketers need to think more like direct-to-consumer advertisers using all available screens and audio devices to reach voters.
- Questioning the true value of voter files and growing the universe of potential voters by looking beyond the base to the expanding middle group of voters that are persuadable as well as recruiting new voters.
- The need to surround voters with persuasive information using a more holistic, integrated media approach and being smart about measuring investment by tracking real-world objectives like list building and fundraising.
- Preview of activity in the upcoming elections in 2021 and 2022 as well as international elections.
- How we got to a Digital First approach for political media consultants where CTV/OTT can reach more people than linear tv.
@Xandr #Voters #PoliticalAdvertising #OTT #CTV #DigitalAds #AudioAds
