Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Apr 30, 2021
Bryan Miller, President, Neptune Ops is not very interested in polling but rather actual behavior that is being measured in real time by digital tools available for online ad campaigns which allow for refinements in the message, targeting, and creative. Geo-fencing and targeting at the household level is reducing...
Apr 23, 2021
Sean Duggan VP Advertising, SiriusXM shines light on efforts by government agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach those who are qualified to get the shot with broader targeting now that more...
Apr 15, 2021
Katie Harbath, Founder, Anchor Change is looking to solve issues at the intersection of democracy and technology. Katie reflects on the role corporations play in driving change, the likely benefit of boycotts by consumers and voters, need for corporations to be authentic and transparent about political and cause related...
Mar 25, 2021
Adam Probolsky, President, Probolsky Research conducted a poll of California voters on March 23, 2021 to get an early look at the interest voters have in recalling California Governor Gavin Newsom. Among likely voters, the support for No on the recall is strongest with women, while Latino voters seem the most receptive...
Mar 12, 2021
Rich Thau, Co-Founder and President, Engagious describes his ongoing Swing Voter Project which explores the motivation and behavior of those who voted for Obama then voted for Trump and those who voted for Trump and then voted for Biden. With adjustments for COVID-19 restrictions, Rich moved online to talk with voters...