Oct 7, 2022
Scott Goodstein is the CEO and Founder of Catalyst Campaigns and is active in the war against spam. He sets the stage with a description of the early days of mass text messaging by the Obama campaign in 2008.
We talk about:
- Voter lists and targeting political text message spam
- Impact of texting moving from opt-in to...
Sep 15, 2022
Thomas Peters is the Founder and CEO of RumbleUp and has been in the peer-to-peer texting space for many cycles. Working with all the Republican committees, RumbleUp is offering a self-service texting program and turn-key solution that can be used to build a relationship with voters and be quickly deployed for rapid...
Aug 4, 2022
Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters. With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience.
We talk about:
- The...
May 20, 2022
Josh Justice is the President of Peerly, extending the capabilities of peer-to-peer texting and the effectiveness of campaign video messages sent to mobile devices. Josh points out the rapid growth of MMS technology and how it is being deployed to engage in two-way conversations directly with voters in real-time.
We...
Feb 10, 2021
Martin Cooper is an engineer, inventor, entrepreneur, futurist and author of Cutting the Cord: The Cell Phone Has Transformed Humanity. He is known as the father of the cell phone as he led the creation of the world's first handheld mobile phone at Motorola based on his work on pagers, two-way radio dispatch systems,...