Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Jan 22, 2017
Rob Shenk, Senior Vice President for Visitor Engagement, Mount Vernon, home of our first president George Washington, talks about how our founding fathers would have used social media, the impact of the Broadway hit Hamilton on interest in colonial history, and the ways in which Mount Vernon is creating immersive,...
Jan 15, 2017
Andy Hasselwander, Senior Vice President Products and Research, Latinum Network says that Millennial voters are just as diverse as the general population. His analysis of voting patterns in 2016 revealed that density of population was a strong indicator of voter sentiment and that anger more than fear drove people to...
Jan 11, 2017
Kip Cassino, Executive Vice President, Borrell Associates shares details about total ad spend on broadcast television, cable, digital and traditional media in 2016 presidential, state and local races. No surprise that digital has increased eightfold from 1.7% of 2012 budgets to 14.4% in 2016.
Kip suggests that trends...
Jan 3, 2017
Kate Kaye Data and Analytics Reporter for Advertising Age delves into the behind the scene story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout. Was density of population as important as...