Dec 17, 2018
Steven Alembik, Founder, SMA Communications is an expert on voter data and how it is collected, stored, and made accessible by each individual state. Steven talks about the need to clean up the data on voter rolls using related data bases to track such things as new addresses and deaths to reduce misuse of absentee...
Dec 12, 2018
Matt McMillan, CEO and Founder, Buzzmaker shares insights about the intersection of engaging content with on-message content in 2018 political campaigns and talks about candidates who used social media like Facebook and Instagram to reach voters with authentic, relevant messages. While there is a continuing need for...
Dec 6, 2018
Sean Duggan, VP Advertising, Pandora reflects on the trends that influence the increasing use of mobile audio ads by candidates and advocates to target desirable voters. Once seen as part of the digital media buy, traditional media buyers are starting to include Pandora ads in addition to television and radio ads to...